Skip to main content

Full text of "Armstrong's linoleum, linowall, quaker wall covering, quaker and standard rugs and floor covering."

See other formats 


FLOOR DIVISION PLANT 
ARMSTRONG CORK COMPANY 
Lancaster, Pennsylvania 




ARMSTRONG'S 

I LINOLEUM . . . LINOWALL 

I QUAKER WALL COVERING 

I QUAKER AND STANDARD 

I RUGS & FLOOR COVERING 




ARMSTRONG CORK COMPANY 
Floor Division Lancaster, Pennsylvania 



Copyright 1948 by Armstrong Cork Company, Lancaster, Pa. 



Printed in United States of America 



ARMSTRONG'S 

. . . a name and a nation 



In the course of a single lifetime, a truly re- 
markable change has taken place in the appear- 
ance of American homes. An equally notable 
change has taken place in our stores and shops 
and offices. Many people are generally aware 
of what has happened, but few have stopped 
to think about the reasons. 

Until well after the turn of this century, there 
had been no important change in interior archi- 
tecture and decoration for over a hundred years. 
Look at pictures of two old grocery stores, for 
example, and you have a hard time telling which 
was taken in 1910 and which in 1860. About 
the only clue you can find is in the lighting 
fixtures. The same thing was largely true of 
homes. The house of 1915 was much like the 
house of 1865, and not too different from the 
house of 1810, except for superficial changes 
in furniture style. 

Interior decoration was long in the doldrums. 
That fact was particularly evident in tin* use of 
color. Decade after decade, most homes were 
monotonously alike, generally dominated by life- 
less color schemes and somber browns and grays. 
Looking back, the reason is not difficult to see. 
Wood floors were almost universally used and, 
inevitably, the floor area in any room set the 
decorative plan. Even when rugs and carpets 
were used, the floor exerted a limiting influence 
on the choice of color. 

The free use of color finally came into general 
decoration when colorful floors became avail- 
able—and it was linoleum that put color in floor- 
ing. To a greater degree than most people realize, 
the great change that has taken place in Ameri- 
can homes and shops is very closely related to 
the rise of Armstrong's Linoleum as a practical 
and decorative flooring material. 



The development of linoleum as a general 
flooring material for every room in the house, 
and for every type of commercial establishment, 
is closely linked to Armstrong's history. Lino- 
leum has been made since 1863, but for the 
first fifty years it was only a utilitarian floor cov- 
ering, far from beautiful. It was used princi- 
pally in kitchens and back rooms because it was 
inexpensive and easy to clean. 

It was the Armstrong concept that changed 
linoleum from a floor covering to a flooring . . . 
from a purely utilitarian material to a material 
of real beauty . . . and was the inspiration for 
a virtual revolution in interior decoration. 

For many years, Armstrong stood alone in 
advocating linoleum as a general flooring and 
in the development of improved materials and 
better methods of installation. The bright and 
colorful rooms that Armstrong began to picture 
in the magazines as a means of telling the pub- 
lic what might be done, seemed strange indeed 
in those years just after the First World War. 
They were a far cry from the gloomy interiors 
to which the public had long been accustomed. 
Gradually the new decorative approach found 
receptive minds. The whole nation's concept 
started to change. Things other than linoleum- 
new materials and new architectural standards 
—also played their parts, but the role of Arm- 
strong's Linoleum was an important one. 

The growth in the use of linoleum floors has 
been truly remarkable. Only twenty-five years 
ago, it would have been very difficult to find 
a smart store or shop with a linoleum floor. To- 
day, in all of the nation's shopping centers, col- 
orful linoleum floors are commonplace. It is un- 
questionably the first choice of the best archi- 
tects and store designers. 



Kitchens, like other rooms, have had a revolution in 
decoration. Modern kitchens are planned for beauty as 



well as efficiency. This one combines Armstrong's Mar- 
belle, Styles 021 and 09, accented with cadet blue spots. 



Our homes offer a parallel change. Twenty- 
five years ago, it was rare indeed to find a lino- 
leum floor in any room other than a kitchen or 
bath. Today, linoleum floors are everywhere 
—living rooms, bedrooms, dining rooms, libraries, 
and halls. Hundreds upon hundreds of apart- 
ment houses, including the most distinguished, 



have Armstrong's Linoleum everywhere. Many 
thousands of homes, from Maine to California 
and from Canada to the Gulf, have Armstrong 
Floors in every room. Linoleum floors are no 
longer a new idea in home decoration. They are 
an accepted first choice by discriminating people 
in every section of the nation. 



fc 



In this book, many patterns and colorings 
that make up the Armstrong Line are pictured. 
Patterned linoleum, like Straight Line and Em- 
bossed, carry their own decorative appeal. The 
other types of Armstrong's Linoleum— Marbelle, 
Plain, and Jaspe— are not only used as over-all 
floorings but are also frequently used in the 
creation of "custom" floors where the decora- 
tive effect is achieved by treating linoleum as a 
basic material to be cut and shaped into almost 
any conceivable design. The use of Armstrong's 
Linoleum in this way lias grown constantly, be- 
cause there is no other flooring material that 
can be used with such ease lor the creation of 
distinctive custom floors. 

The acceptance of Armstrong's Linoleum by 



the public as a general flooring for all kinds of 
interiors has been accelerated by the "modern" 
trend in architecture. This is true in residences 
as well as commercial and institutional buildings. 
Linoleum is definitely a "modern" material. 
Watch the magazines and you'll very seldom 
see any structure designed with a modern feel- 
ing that does not have a linoleum floor. 

While linoleum is constantly favored by mod- 
ernists, it is also used today with almost equal 
enthusiasm by those whose tastes are in more 
traditional veins. As you study the Armstrong 
Line, you will notice many designs and color 
effects that have obviously been created to har- 
monize with the older decorative schools. When 
properly chosen, Armstrong's Linoleum is as 



Although linoleum is classed as a "modern" material, 
Armstrong's Embossed Inlaid, Style 5352, in a bathroom 



decorated in early Americ an fashion, shows how adapt- 
able linoleum is to the traditional styles of decoration. 




7 




The ability of Armstrong's Linoleum to withstand hard 
wear makes it an ideal flooring choice throughout small 

much at home with Chippendale and Duncan 
Phyfe furniture as with the chromium and plas- 
tics and glass of the contemporary school. 

In the residential field, particularly in recent 
years, the trend toward smaller homes, and the 
use of a single room for many purposes, has 
made more and more housewives look with 



homes where limited floor areas receive extra heavy 
wear. The Marbelle is Style 037, inset with 49 and 33. 

favor on Armstrong Floors. Linoleum's great 
ability to maintain its appearance despite heavy 
usage, the ease with which it can be cleaned, 
and its complete freedom from costly refinish- 
ing are all important considerations. 

Linoleum has always been a comparatively 
easy-to-clean floor, but that quality has been 



greatly increased by Armstrong developments 
during recent years which have made the sur- 
face even smoother and more impervious. Main- 
tenance has also been eased by the new water 
emulsion waxes and the development of Arm- 
strong's Linogloss Wax, especially formulated 
for use with Armstrong's Linoleum. 

Ease of cleaning, a quality prized by the 
housewife, is an equally important consideration 
to the business man. The maintenance of floors 
is often a substantial expense item and ways and 
means of reducing it are important. There are 
many cases on record where an Armstrong Floor 
has paid for itself in a relatively short time 

In the finest homes, where an atmosphere of rich dig- 
nity is much prized, Armstrong's Linoleum is used in 



through savings made possible by substantial 
reductions in floor maintenance costs. 

Many other considerations are also important 
in the commercial field. The custom possibilities, 
already mentioned, frequently have a more than 
decorative value to the store owner. Lines can 
be inlaid in the floor to direct traffic, depart- 
mental areas can be set apart by floor design, 
sections can be designated by symbols, and 
names and trade-marks cut into the floor for 
their display value. For business men and their 
architects Armstrong's Bureau of Interior Deco- 
ration provides a floor designing service. Upon 
a request submitted through an Armstrong mer- 

every type of room. This library floor of Armstrong's 
Embossed Inlaid, Style 5751, is a typieal illustration. 



Many changes in the decoration and planning of stores, 
shops, and offices have been inspired hy Armstrong's 

chant, the Bureau designs, free of charge, a 
custom designed floor to fit any specified pur- 
pose. The possibilities are almost endless, being 
limited only by the ingenuity of the floor de- 
signer and the skill of the installation mechanic. 

Fortunate for the development of the lino- 
leum business, and a big factor in its growth, 
has been the constant increase in the number 
of Armstrong merchants who have been fore- 
sighted enough to make quality installation 
available to their customers. The satisfaction 
that any linoleum floor gives is dependent, in 
a very considerable measure, upon the care with 
which it is installed. It is only natural that Arm- 



color pages in the national magazines. The red pins 
mark the Features of special interest in this dentist's suite. 

strong merchants should be in the forefront be- 
cause Armstrong has pioneered most of the 
important developments in installation tech- 
niques as well as having developed and per- 
fected many of the tools now used in the trade. 
Throughout the years Armstrongs Laying School 
has been the proving ground for new installa- 
tion methods and since its beginning almost a 
quarter century ago thousands of mechanics 
from all over the country have enrolled in it to 
learn the most efficient methods of linoleum in- 
stallation. Today you will find that a large share 
of the nation's best linoleum mechanics have 
been trained in the Armstrong Laying School. 



Advancement in installation is one of many 
improvements that has come about as a direct 
result of continuing study in Armstrong's Re- 
search Laboratories. These laboratories are, by 
a wide margin, the largest and best equipped 
of their kind. They are staffed with trained scien- 
tists, who develop a constant succession of 
quality improvements. 

Working hand in hand with these men are 
Armstrong engineers. To them goes the credit 
for developing many of the intricate machines 
used in today's mass production of linoleum. A 
large number of these machines are constructed 
in Armstrong's own machine shops. 



Machines are important— but more important 
are men. In the type and character of the work- 
ers who make Armstrong's Linoleum lies the 
most important reason why it has become so 
world famous for quality. A very high percentage 
of these men are descendants of the early set- 
tlers of the Pennsylvania Dutch country of east- 
ern Pennsylvania. All have a strong feeling for 
real craftsmanship and a very high sense of per- 
sonal integrity. It is a part of the honor of such 
men to make everything the best they can. Arm- 
strong's Linoleum could not be so good as it is 
if it were not for the high personal standards 
of the men who make it. 



This food store, one of a long series of Armstrong's decorative floor can be in the appearance of a store where 
"model" shops, illustrates how important a colorful and a fresh and clean look is so vital to a successful business. 







Armstrong's Marbelle, Style 017, inset with a 
wheat motif, creates a floor that is perfectly at 

There are few products of any kind that 
are universally recognized as the leaders in 
their field in all sections of the country 
and among all types of buyers. Yet that 
can be truthfully said to be the case with 
Armstrongs Linoleum. For a large segment 
of America, the Armstrong 
name has become synon- 
ymous with the finest in 
resilient flooring. 

Much of the high favor 
in which that name is 
held derives from the 
known quality of Arm- 
strong products, but some 
of the meaning of the 



NOTICE ON COLOR VALUES 

While we have bent every effort to re- 
produce all patterns faithfully in this 
book, the limitations of color printing 
are such that we cannot guarantee, in 
every case, an exact duplication of 
the color values of the actual goods. 
Where possible, it is suggested that 
quality samples be employed to match 
colors with other materials. 



home with the period decoration of this bakery. 
Other designs would fit with modern decoration. 

name also comes from the influence that 
Armstrong had in pioneering and fostering 
new decorative trends. Behind the Arm- 
strong name, there is an appreciation of 
what has been accomplished by the de- 
signers who create the styles of Armstrongs 
Linoleum. And credit is 
given to the decorators on 
the staff of the Armstrong 
Bureau of Interior Deco- 
ration who have helped 
America use Armstrong 
Floors to create brighter 
and better homes and 
more pleasant and suc- 
cessful stores and shops. 




ARMSTRONGS 

PLAIN 

LINOLEUM 



ARMSTRONG'S PLAIN LINOLEUM 



Plain Linoleum is linoleum in solid colors without design. Originally, 
linoleum of this type was made from ground cork, oxidized linseed oil, resins, 
and color pigments, but in recent years as lighter and brighter colors have 
been desired the ground cork has been largely replaced by finely ground 
wood flour. The result is a product that lias not only a more attractive ap- 
pearance but also a smoother surface, with no sacrifice in wear resistance. 
During the manufacture of linoleum, the raw materials are combined in ac- 
curately controlled portions and blended thoroughly to produce a substance 
known as "linoleum mix." This mix is then compressed between huge rolls 
and bonded under tremendous pressure to a burlap or felt backing. 

Armstrongs Plain Linoleum is distinguished by its unusually smooth tex- 
ture, even surface, and uniform coloring. These desirable characteristics 
are the result of careful processing which reduces raw materials to extreme 
fineness and then mixes them thoroughly. 

The twenty-seven clear, rich colors in the Armstrong Line of Plain Lino- 
leum have been carefully chosen for a maximum of harmony. Color tones 
are related and contrasted for the greatest possible effectiveness in plan- 
ning custom floors using borders, Linostrips, and Linosets. Also, the colors in 
Armstrong's Plain Linoleum have been planned to harmonize well with 
the colors in other types of Armstrong's Linoleum. 

In addition to its use as a resilient flooring, Armstrong s Plain Linoleum is 
an excellent covering material for counters, shelves, and other surfaces. 

Armstrongs Plain Linoleum is available in two different gauges-Heavy 
(i/ 8 ") on a burlap backing and Standard (%/') on an Armofelt backing. Arm- 
ofelt, an exclusive Armstrong feature, is a fresh-fiber rag felt saturated 
with a clear resin that does not mar light colored woodwork during in- 
stallation. Linoleum with an Armofelt backing is easy to handle because 
of its extreme flexibility. It can be pasted to wood subfloors without lining 
felt and can be removed easily without damage to floor boards. 

Formerly, Plain Linoleum was made in an extra heavy 3 / 16 " gauge in a 
limited number of colors, but this gauge has not been renewed since the 
war. The term "Battleship Linoleum" is frequently applied to the % 6 " and 
Heavy (%") gauges of No. 20 Brown, No. 21 Evergreen, No. 22 Dark Gray, 
No. 25 Terra Cotta, No. 27 Black, and No. 46 Chocolate. 



LINOSTRIPS AND BORDER MATERIAL 

One inch and \t>" wide Linostrips are made in 
all Plain linoleum patterns. Border material in 
standard widths, 6", 9", and 12" and 20 to 33% 
yards long, is available in Plain Black No. 27, 
Chocolate No. 46, Midnight Bine No. 30, Ruby 
No. 40, and Black Marbelle No. 021. In addition, 
border material in any color or gauge of Marbelle, 
Plain, and Jaspe can be furnished in special widths 
ranging from 3" to 3'-0" wide. 




Brown No. 20 

3/16", Heavy (1/8"), and Standard Gauge 




Terra Cotta No. 25 

3/16", Heavy (1/8"), and Standard Gauge 



15 



Silver Gray No. 26 

Heavy (l/8") and Standard Gauge 




Tan No. 28 

Heavy (1/8") and Standard Gauge 




Midnight Blue No. 30 

Heavy (l/8") and Standard Gauge 



ARMSTRONG'S 
PLAIN LINOLEUM 

2 Yards Wide 



Black No. 27 

3/16", Heavy (1/8"), and Standard Gauge 




Cadet Blue No. 29 

Heavy (l/8") and Standard Gauge 




Chartreuse No. 33 

Heavy (1, 8") and Standard Gauge 




Cerulean Blue No. 34 

Heavy (1/8") and Standard Gauge 



16 



Deep Rose No. 37 

Heavy (1/8") and Standard Gauge 



Turquoise No. 38 

Heavy (1/8") and Standard Gauge 




Orange No. 41 ™; *f A n 

Heavy (1/8") and Standard Gauge Heavy (1/8 ) and Standard Gauge 




ARMSTRONG'S 
PLAIN LINOLEUM 

2 Yards Wide 



Oriental Blue No. 43 

Heavy (1/8") and Standard Gauge 



17 



Willow Green No. 44 

Heavy (1/8") and Standard Gauge 



Fawn No. 45 

Heavy (1/8") and Standard Gauge 




Canary Yellow No. 48 

Heavy (1/8") and Standard Gauge 



Coral No. 49 

Heavy (1/8") and Standard Gauge 



ARMSTRONG'S 
PLAIN LINOLEUM 



2 Yards Wide 




Copper Rust No. 60 

Heavy (1/8") and Standard Gauge 



18 



ARMSTRONG'S JASPE LINOLEUM 

Jaspe Linoleum presents a multi-tone striated appearance. This pleas- 
ing effect, which also helps to conceal dust and traffic marks, is achieved 
by mixing varying shades of one or several plain colors and pressing this 
mixture between huge rolls which bond it to the backing. 

The Armstrong Jaspe Line, which offers seventeen patterns ranging from 
soft wood tones and warm grays to brighter greens, blues, and reds, is dis- 
tinguished by the presence of a number of light colors. Originally jaspe 
was made only in dark colors and was used primarily in the commercial 
and institutional markets, but the present Armstrong Line offers a broad 
color selection highly desirable for residential use as well. Jaspe is used 
only to a limited degree in kitchens, but it is widely used and is finding an 
ever-increasing market in living rooms, dining rooms, and bedrooms where 
it fits in extremely well with either modern or period furnishings. 

Due to rigidly controlled manufacturing processes, the striated lines in 
Armstrong's Jaspe are uniformly parallel, a desirable feature which helps to 
make seams virtually invisible. 

Armstrong's Jaspe Linoleum is made in two gauges-Heavy ) with a 
burlap backing and Standard (%„") with an Armofelt backing. Standard 
Gauge Jaspe is an exclusive Armstrong product. 




ARMSTRONG'S 
JASPE LINOLEUM 

2 yards wide 



Onyx No. 3 

Standard Gauge Only 



20 



Light Taupe No. 4 

Heavy (l/8") and Standard Gauge 



Platinum Gray No. 5 

Standard Gauge Only 




Azure Blue No. 6 

Heavy (1/8") and Standard Gauge 




Teak Brown No. 8 

Heavy (1/8") Gauge Only 




Beige No. 7 

Standard Gauge Only 




Tan No. 9 

Heavy (l/8") and Standard Gauge 




ARMSTRONG'S 
JASPE LINOLEUM 



2 yards wide 



Marine Blue No. 11 

Heavy (1/8") Gauge Only 



21 



Taupe No. 12 

Heavy (l/8") Gauge Only 



Driftwood Gray No. 13 

Heavy (l/8") Gauge Only 




22 



Hunter Green No. 19 

Heavy (1/8") Gauge Only 




ARMSTRONGS 

MARBELLE 

LINOLEUM 



ARMSTRONG'S MARBELLE LINOLEUM 



Armstrongs Marbelle® Linoleum is a colorful, practical flooring that of- 
fers an allover marbleized appearance. It has a distinctive non-directional 
graining which simplifies cleaning by tending to conceal dirt. This graining 
extends all the way through the wearing surface of the material. 

The twenty-four patterns that comprise the Armstrong Marbelle Line 
have been designed to provide a wide selection of colorings that can be 
used alone or in combination with one another. These patterns also harmon- 
ize with the colors in Armstrong's Plain Linoleum. 

Heavy Gauge Marbelle is made with a burlap backing, Standard Gauge 
with Armstrong's exclusive Armofelt backing, and Light Gauge with 
a saturated felt backing with the Safety-Back feature. Both Standard Gauge 
and Light Gauge Marbelle can be pasted directly to wood subfloors and 
later removed without damage to the floor boards. 

To simplify the designation of patterns, the same pattern numbers are 
now used to refer to Heavy (i/ 8 "), Standard, and Light Gauge Marbelles 
with the same coloring. However, due to manufacturing limitations, slight 
differences in the character of the graining are likely to appear in different 
gauges of the same pattern. Consequently, extreme care should be exercised 
in matching graining in those unusual cases where two different gauges 
of the same pattern are to be installed in one area. 

Because of its ability to withstand hard wear, Heavy Gauge Marbelle 
is recommended for stores, entrance lobbies, corridors of public buildings, 
and similar areas that are subjected to constant traffic. Although Heavy 
Gauge offers the greatest wearing thickness per dollar of cost, many resi- 
dential and commercial installations do not require extreme durability and, 
consequently, Standard Gauge is a popular choice. Armstrong's Light Gauge 
Marbelle Linoleum is an economical flooring material for low-cost housing. 




Approximately 1/4 actual size 



This azure blue Marbelle combines an eggshell white with 
various blue shadings to produce the delicate tracery that gives 
it depth and beauty. The white undertones provide a recurring 
spark of light in contrast to the cool blue shades. This pattern 
is ideal for homes as well as for large and small stores. Color 
schemes: see suggestions 10, 15, 22, and 23 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 02 

Heavy, Standard, and Light Gauge 

2 yards wide 



25 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 03 

Standard Gauge Only 

2 yards wide 



The rich, deep brown tones of this new Marbelle make it a hand- 
some floor for living rooms, dining rooms, libraries, studies, 
music rooms, and a pleasing background for rugs. It lends an air 
of dignity to small shops and offices and is exceptionally prac- 
tical for various areas that require a serviceable floor color. See 
color scheme suggestions 1, 6, 12, 13, and 17 on pages 214-215. 



26 




Approximately 1/4 actual size 



This pattern-rich in old ivory, coral, peach, and brown-re- 
flects all the warmth and freshness of sunlight, especially when 
used in rooms reached by little outside light. And its rich color- 
ing produces pleasing effects in kitchens and breakfast rooms, 
and in stores and public institutions of many types. Color 
schemes: see suggestions 2, 4, 6, 13, and 16 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 04 

Standard and Light Gauge 

2 yards wide 



27 




Approximately 1/4 actual size 

ARMSTRONG'S 

This rich Marbelle flooring combines a deep wine red with 
graining of lighter red to create a luxurious effect. The bright 
marbleized colorings are ideal as a base for warmer color 
schemes in kitchens, baths, living rooms, dining rooms as well 
as in stores, shops, and other commercial installations. Color 
schemes: see suggestions 8, 16, 23 on pages 214-215. 



MARBELLE LINOLEUM 

No. 07 

Heavy, Standard, and Light Gauge 

2 yards wide 



28 










Approximately 1/4 actual size 



Suggestive of the cool, natural coloring of Kentucky bluegrass, 
this pattern combines various shadings of green with warm 
ivory. Exceedingly serviceable, it is easily adapted to a wide 
range of uses in homes and large and small store areas— as well 
as in apartment lobbies, restaurants, theatres, and hospitals. Color 
schemes: see suggestions 2, 14, 21, and 24 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 08 

Heavy, Standard, and Light Gauge 

2 yards wide 



29 





4 5 - 









ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 09 

Heavy and Standard Gauge 

2 yards wide 



Approximately 1/4 actual size 

Creamy brown in color, this distinctive Marbelle can be used 
very effectively with a host of contrasting tones. A good basic 
color, it provides the foundation for an attractive room scheme 
in such places as kitchens, baths, and dining rooms, large and 
small stores, schools, restaurants, and other public buildings. 
Color schemes: see suggestions 1, 7, 9, 13, 21 on pages 214-215. 



30 



Approximately 1/4 actual size 



This Marbelle pattern is delicately grained in tones of rich 
brown and tan, making it an easy floor to combine with such 
complementary colors as blue and green. Besides being suitable 
for use in homes, it is an excellent flooring for large and small 
stores, banks, clubhouses, schoolrooms, offices, and churches. 
Color schemes: see suggestions 1, 3, 17, and 25 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 012 

Heavy and Standard Gauge 

2 yards wide 



31 




ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 013 

Heavy and Standard Gauge 

2 yards wide 



Approximately 1/4 actual size 



Delphinium blue, flecked with black and white undertones, best 
describes the coloring of this Marbelle. Strikingly smart and 
practical for kitchens and bathrooms, it provides a floor that 
does not readily show footprints and is excellent for heavier 
traffic areas in stores, offices, and public buildings. Color 
schemes: see suggestions 3, 5, 10, 14, and 22 on pages 214-215. 



32 






Approximately 1/4 actual size 



This striking Marbelle employs every color in the spectrum- 
blended in a variety of light and dark tones. These colors com- 
bine to form an all-purpose pattern suggesting an infinite num- 
ber of highly colorful room schemes. Easy to keep clean looking, 
this pattern is excellent for both home and commercial uses. 
Color schemes: see suggestions 4, 12, 22, 23, 24, pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 015 

Standard and Light Gauge 

2 yards wide 



33 




v* 5 



LIS 



&J3 



y 

4 






..V 





ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 016 

Heavy, Standard, and Light Gauge 

2 yards wide 



Approximately 1/4 actual size 



This white Marbelle, with its accents of black and Chinese red, 
produces an atmosphere of cleanliness and daintiness. It is light 
in over-all tone, yet its graining is strong enough to make it 
practical on almost any floor area. Its coloring is particularly 
useful in kitchens and bathrooms and in small stores. Color 
schemes: see suggestions 2, 9, 16, and 23 on pages 214-215. 



A A 



Approximately 1/4 actual size 



Rich terra-eotta tones, veined with black, ivory, and orange, 
blend together to produce this striking pattern, which can be 
used as the starting point for a variety of highly colorful room 
schemes. The strong, dominant effect of this Marbelle makes it 
especially desirable in places where showmanship is important. 
Color schemes: see suggestions 1, 6, 7, 11, 18 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 017 

Heavy and Standard Gauge 

2 yards wide 



35 




ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 018 

Heavy, Standard, and Light Gauge 

2 yards wide 



There's a feeling of spaciousness in this pearl gray Marbelle 
design with its delicate undertones of ivory and its restrained 
veinings of black. An extremely practical pattern, this floor is 
ideal for kitchens, halls, bathrooms, and for commercial and in- 
stitutional floor areas subjected to unusually heavy traffic. Color 
schemes: see suggestions 2, 8, 11, 12, 19, 24 on pages 214-215. 



36 




IS 



ws ?gm 





is 



^6 



Approximately 1/4 actual size 



Highlighted by coral, with subtle grainings of light and dark 
taupe, this Marbelle provides a pleasing pastel effect. Rich in 
texture, it is easy to keep neat looking, shows little evidence of 
traffic, and is a residential as well as a commercial favorite 
wherever a clean and cheerful atmosphere is desired. Color 
schemes: see suggestions 9, 10, 13, 14, and 16 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 019 

Standard and Light Gauge 

2 yards wide 



37 



v. - ~V 



»4i & 



dim 



•A 



3^ 



4 



• - ^ 



"A ■ 

m 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 021 

Heavy, Standard, and Light Gauge 

2 yards wide 



Approximately 1/4 actual size 



Marbleized black is always striking, always dignified-and in 
this particular pattern, accents of white have been combined 
with ebony black to give a tone of informality to an otherwise 
restrained coloring. Easily adapted to custom insets, this pattern 
is suitable for securing any number of smart floor effects. Color 
schemes: see suggestions 2, 11, 12, 15, 18, 20 on pages 214-215. 



38 



Approximately 1/4 actual size 



The light golden tones of this Marbelle are ideally suited for use 
where a cheerful floor effect is desired. In homes, it is a good 
choice for living rooms, dining rooms, and hedrooms. In stores 
and shops, it effectively sets off merchandising displays without 
detracting from the appeal of individual items. For effective color 
schemes, see suggestions 8, 10, 17, 22, and 23 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 023 

Standard Gauge Only 

2 yards wide 



39 



Approximately 1/4 actual size 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 027 

Heavy, Standard, and Light Gauge 

2 yards wide 



This high style pattern, brilliantly veined in light and dark tones 
of Burgundy red, looks striking on any floor, residential or 
commercial. It provides an effective foil for a wide variety of 
contrasting colors and will add warmth to any floor where it is 
used-whether in homes, offices, stores, or institutions. Color 
schemes: see suggestions 1, 8, 9, 14, and 19 on pages 214-215. 



40 



Sr. 



J. 




Approximately 1/4 actual size 



This pleasing pattern is noteworthy for its strong, rich marbling 
as well as for its harmonious blending of soft tones in beige and 
tan, highlighted with delicate shadings of red, green, and black 
veining. It is ideally suited for kitchens and baths in homes and 
also for use in commercial establishments of all types. Color 
schemes: see suggestions 4, 6, 21, 23, and 25 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 028 

Heavy, Standard, and Light Gauge 

2 yards wide 



41 






i 



Approximately 1/4 actual size 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 030 

Heavy, Standard, and Light Gauge 

2 yards wide 



Eggplant, soft greens, and warm tangerine shadings on an ivory 
background are skilfully blended in this rich pattern. The sub- 
tlety of colors in the floor emphasizes its attractiveness and 
neatness. Its ability to reflect warmth and cheer makes it equally 
popular for home, institutional, and commercial usage. Color 
schemes: see suggestions 6, 11, 20, and 21 on pages 214-215. 



42 



Approximately 1/4 actual size 



A warm, sunny feeling predominates in this inarhleized pattern 
of blended shades of yellow on an ivory background. Its bright 
and cheerful appearance makes it ideal for powder rooms, 
kitchens, bathrooms, breakfast nooks, and sun porches. It is 
equally effective as a floor for smart shops, stores, and offices. 
Color schemes: see suggestions 6, 12, 15,22.24 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 031 

Standard and Light Gauge 

2 yards wide 



43 




WW 



9* 



Y 



m ■ 




Sr.. 



" rag" 



MA* 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 032 

Heavy, Standard, and Light Gauge 

2 yards wide 



SB 

£2 



; 



<£jf 

I 



Approximately 1/4 actual size 



This crisp white and black Marbelle pattern, veined with cream, 
reflects all the dignity, quality, and cleanliness of marble. Be- 
cause of its smart and dignified appearance, this floor is equally 
suited for home and business interiors, including kitchens and 
bathrooms, stores of all types, and public institutions. Color 
schemes: see suggestions 2, 4, 5, 9, 12, 16 on pages 214-215. 



44 




Approximately 1/4 actual size 



Closely spaced veins of burnt umber, black, mahogany, and tan 
are blended to form this richly decorative pattern. Because of 
its ability to hide footprints, this Marbelle is a practical choice 
where tracked-in dirt is a problem. It is suitable for many types 
of floors in homes as well as in stores, offices, tearooms, lobbies. 
Color schemes: see suggestions 1, 3, 13, 21, 25 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 033 

Heavy and Standard Gauge 

2 yards wide 



45 




ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 034 

Heavy, Standard, and Light Gauge 

2 yards wide 



Approximately 1/4 actual size 



In this Marbelle pattern, softly blended tones of rust, green, tan, 
and black combine to produce an unusual multi-color effect. It 
can be used widely for both residential and commercial floors. 
The color and graining help to camouflage footprints and thus 
make this an ideal floor for almost any heavily used traffic areas. 
Color schemes: see suggestions 7, 11, 13, 25 on pages 214-215. 



Ah 



Approximately 1/4 actual size 



The neutral silver gray of this Marbelle makes it suitable for use 
in many residential interiors, either alone or with other patterns. 
For small specialty stores and shops for women, it is dignified, 
distinctive, and practical. And Marbelle is a logical choice for 
offices, lounges, and waiting rooms, too. For varied types of color 
schemes, see suggestions 4, 6, 8, 12, and 20 on pages 214-215. 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 036 

Standard Gauge Only 

2 yards wide 



47 



ARMSTRONG'S 
MARBELLE LINOLEUM 

No. 037 

Standard Gauge Only 

2 yards wide 



This soft, cool green is a color which readily lends itself to high- 
style interior decoration. It's a charming floor color for living 
room, dining room, or bedroom, a handsome floor for shops, 
offices, and specialty stores. It gives almost the effect of a solid 
color, yet the marbleization conceals everyday dirt and dust. For 
color' schemes, see suggestions 4, 6, 13, and 18 on pages 214-215. 



48 




ARMSTRONG'S 

EMBOSSED 
INLAID 

LINOLEUM 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

Embossed Inlaid Linoleum is an exclusive Armstrong product that has 
certain portions of the design depressed slightly so that other portions seem 
to stand out in relief. Another characteristic of Armstrongs Embossed Inlaid 
Linoleum is the mottled and shaded colors that are employed. Upon close 
examination it will be seen that each color tone in the pattern is created by 
a mixture of tiny flecks of bright color. This gives the finished linoleum un- 
usual richness of appearance. 

In the manufacture of Embossed Inlaid Linoleum, finely ground lino- 
leum mix is arranged on* the backing material in the proper pattern by a 
series of stencils. When all the colors of the design have been filled in, the 
mix is fused to the backing by the combined action of powerful hydraulic 
presses and controlled intense heat. A final pressing gives this linoleum its 
embossed appearance. As the linoleum passes through the press, parts of the 
design are depressed in such a way that other parts of it appear to be on 
several different levels of relief. This unusual effect, which is an exclusive 
feature of Armstrongs Embossed Inlaid, gives this linoleum special advan- 
tages in both appearance and serviceability. 

Armstrongs Embossed Line offers a variety of colorful patterns ranging 
from old-world tile effects to modern, high style decorators' designs. Shaded 
blocks and variegated backgrounds add realism and depth to the patterns 
and, at the same time, help to camouflage footprints. Since the Armstrong 
process of Streamlined and Multi-plane embossing eliminates all sharp 
edges and deep crevices which might catch and hold dirt, cleaning Arm- 
strong's Embossed Inlaid Linoleum is not difficult. 

Where subfloors are slightly uneven, embossed inlaid is a particularly 
wise choice because the embossing breaks up the smooth surface of the 
material and tends to conceal minor subfloor irregularities. 

Armstrongs Embossed Inlaid is made in two thicknesses— Heavy (%") 
on burlap backing and Standard ( 3 / 32 ") on Armofelt backing. 



Approximately 1/4 actual size 



In this pattern, interesting blocks of terra cotta and brick-red 
are separated by gray embossed mortar lines creating a design that 
captures the spirit of fine tile floors. Each brick-red section in the 
design is shaded to give a third dimensional appearance. This 
lovely floor has found wide demand in both shops and homes. 
Color schemes: see suggestions 3, 6, 7, 17, 18, on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6260 

Heavy Gauge 

2 yards wide 



51 



Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6271 

Heavy Gauge 

2 yards wide 



The warmth and cheer of this Old World tile pattern is derived 
largely from its shaded irregular blocks of wine, red, brown, 
and terra cotta set off by mottled gray interliners. Its streamlined 
embossing simplifies cleaning and makes this pattern highly de- 
sirable for fine homes as well as for commercial floor areas. Color 
schemes: see suggestions 3, 11, 17, 18, 21 on pages 214-215. 



Approximately 1/4 actual size 



The crisp, harmonious arrangement of brown blocks in this 
rectangular tile pattern gives it the appearance of a fine cork 
tile floor. The shaded embossed blocks are blended into the de- 
sign, producing a two-tone pattern that has proved popular as a 
restrained and dignified floor for homes, offices, and stores. Color 
schemes: see suggestions 1, 3, 7, 13, 17, 21 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6280 

Heavy Gauge 

2 yards wide 



53 



Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6284 

Heavy Gauge 

2 yards wide 



Deftly shaded tones of Burgundy add dignity and depth to this 
somewhat formal design. The rich light-and-shadow effects help 
conceal traffic marks and, at the same time, enhance the beauty 
of the pattern. Furnishings preferably should be neutral or com- 
plement this floor rather than be in contrast to it. Color 
schemes: see suggestions 4, 8, 14, 19, 21 on pages 214-215. 

54 



Approximately 1/4 actual size 

ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6310 

Heavy Gauge 

2 yards wide 

55 



This rich terra cotta pattern features a smart tile effect in 
which black diagonal interliners crisscross the square red blocks. 
Sandstone mortar lines around each unit are tied together with 
diamond-shaped corner pieces. The design is suitable not only 
for use in homes but also for general commercial use. Color 
schemes: see suggestions 1, 3, 11, 17, 18 on pages 214-215. 




ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6350 

Heavy Gauge 

2 yards wide 



Approximately 1/4 actual size 



This pattern lias several distinct decorative advantages. Its design 
is small-scale, crisp, regular— features which recommend it for 
use with modern furnishings and in any type of interior, commer- 
cial or residential, where a striking floor is desired. A nice bal- 
ance between bright and neutral tones has been achieved. Color 
schemes: see suggestions 2, 4, 5, 15, and 23 on pages 214-215. 



56 



Approximately 1/4 actual size 



ARMSTRONG'S 



Red, white, and blue predominate in this pattern-making it an 
effective floor for kitchens, baths, and other room interiors where 
a patriotic color scheme is used. Modern geometric accent 
blocks, appearing at regular intervals on an allover blue tile 
ground, create the appearance of a custom-designed floor. Color 
schemes: see suggestions 2, 5, 10, and 23 on pages 214-215. 



EMBOSSED INLAID LINOLEUM 

No. 6391 

Heavy Gauge 

2 yards wide 



57 











u ~tl II " 11 ,'T'tlV.JIi' . "' ".. 




Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6392 

Heavy Gauge 

2 yards wide 



Here is a colorful embossed pattern that can be used equally well 
in homes, large and small stores, and other types of interiors. The 
neutral, sand-toned ground is a perfect foil for the disc and 
key figures in gold, blue, orange, green, tan, and black. The skil- 
ful embossing serves to accentuate both pattern and texture. Color 
schemes: see suggestions 3, 7, 17, 21, 22 on pages 214-215. 



58 



Approximately 1/4 actual size 



This rich, dignified pattern, with its soft eggplant background 
and interesting design in gold, apple green, burnt orange, and 
taupe, is perfectly suited for smart shops, living rooms, dining 
rooms', libraries, and bedrooms. Its design is enhanced by the 
third-dimensional effect of the multiplane embossing. Color 
schemes: see suggestions 10, 21, 25 on pages 214-215. 

59 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6410 

Heavy Gauge 

2 yards wide 



Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 6411 

Heavy Gauge 

2 yards wide 



Designed in the classical tradition, this richly textured pattern 
presents many decorating possibilities. The green-gold diamond 
design with rosettes of taupe and jade green set against a warm 
terra cotta background makes this flooring ideal for living rooms, 
dining rooms, powder rooms, sunporches, and restaurants. 
Color schemes: see suggestions 17, 20, 21 on pages 214-215. 

60 



Approximately 1/4 actual size 



A contrasting background in shades of brown, tan, and beige em- 
phasizes the colorful tiles and accent lines of this handsome pattern. 
The multiplane embossing serves further to heighten the effect of 
the design. Streamline embossing keeps dirt from collecting in the 
depressed areas. This pattern is especially practical for residential 
use. Color schemes: see suggestions 21 and 23 on pages 214-215. 

61 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5340 

Standard Gauge 

2 yards wide 



Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5341 

Standard Gauge 

2 yards wide 



Mottled shades of ivory, gray, and black are combined to give a 
distinctive appearance to the background of this modern tile pat- 
tern. An intriguing interplay of rectangular color accents in Chi- 
nese red, goldenrod yellow, and willow green adds a bright touch 
to the floor and makes it excellent for kitchens and bathrooms. 
Color schemes: see suggestions 5 and 15 on pages 214-215. 



62 



Approximately 1/4 actual size 



The friendly informality of this pattern combined with its rieh 
tones, ranging from tan to terra eotta red, has made it a popu- 
lar and widely used favorite among embossed inlaid designs. Its 
random size, rectangular shaped blocks have hem laid in a 
cheerful tile design that oilers wide decorative possibilities. Col- 
or schemes: see suggestions 3, 6, 7, 17, and 20 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5352 

Standard Gauge 

2 yards wide 



63 




Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5400 

Standard Gauge 

2 yards wide 



The warm mellowness of Old World tile floors is duplicated in 
this embossed inlaid design. Its tan mortar lines and its terra 
cotta reds are basic colors around which a wide variety of color 
schemes can be planned. The design is well suited to entry halls, 
living rooms, dens, and kitchens and for general commercial use. 
Color schemes: see suggestions 1, 3, 11, 17, 18 on pages 214-215. 



64 



Approximately 1/4 actual size 



Warm tones reminiscent of Spanish tile dramatize this embossed 
inlaid pattern with its shaded square and rectangular blocks 
in gold, tan, rose, red, and te rra cotta. Cement-gray interliners 
frame the random shaped blocks and unify the various pastel 
colors. This pattern offers wide and rich decorative possibilities. 
Color schemes: see suggestions 3, 7, 11, 13, 14 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5730 

Standard Gauge 

2 yards wide 



65 



ARMSTRONG'S 



EMBOSSED INLAID LINOLEUM 

No. 5731 

Standard Gauge 

2 yards wide 



Several gradations of the same green color are used in this 
random tile pattern. Square and rectangular shaded blocks are 
separated by cement-gray interliners which provide an attrac- 
tive third dimensional effect. Suitable for many rooms in the 
home, this floor also has wide commercial possibilities. Color 
schemes: see suggestions 4, 6, 13, 20, 21, 24 on pages 214-215. 



66 






Approximately 1/4 actual size 



This richly decorative embossed pattern draws its inspiration 
from the fine sculptured fabrics that are so popular today. Fea- 
turing muted tones of blue, this design provides a smart floor 
not only for living rooms, halls, bedrooms, dens, and other 
rooms in the home but also for smart shops and stores. Color 
schemes: see suggestions 3, 5, 14, 19, and 22 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5740 

Standard Gauge 

2 yards wide 



67 



Approximately 1/4 actual ;>ize 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5741 

Standard Gauge 

2 yards wide 



Handsome inset figures are combined with textured rectangular 
blocks in this pattern that is styled for use in fine homes and 
in smart shops and other retail establishments. The embossing 
serves further to accentuate the texture of the design, while the 
soft shades of mulberry add to its unusual style appeal. Color 
schemes: see suggestions 1, 14, 17, 19, and 21 on pages 214-215. 



68 



* 




Approximately 1/4 actual size 

ARMSTRONG'S 

In this pattern, a simple basic motif is given distinction by the 
subtle shading and by the pleasing arrangement and spacing of 
the design. Highly decorative, it is designed for homes as well as 
for shops. The soft, muted tones of fawn, tan, and beige form a 
neutral background for traditional or modern interiors. For color 
schemes: see suggestions 1, 3, 7, 1 1, 13, and 25 on pages 214-215. 



EMBOSSED INLAID LINOLEUM 

No. 5750 

Standard Gauge 

2 yards wide 



69 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5751 

Standard Gauge 

2 yards wide 



The rich jade coloring makes this Embossed pattern a smart choice 
for homes or for women's shops. The pleasing arrangement of 
the simple motif, the shading of the coloring, and the feeling of 
texture lent by multiplane embossing combine to give this pat- 
tern an unusual amount of charm and character. For color 
schemes: see suggestions 4, 6, 13, 14, 19, 21 on pages 214-215. 



70 



Approximately 1/4 actual size 



In this pattern, the basic motif is composed of classic cockle- 
shells joined with curved lines. This design is set against a live- 
toned background of muted fawn. Although designed princi- 
pally for homes, its accents of cool green and brown make it 
especially suitable for modern interiors of smart shops. See 
color scheme suggestions 13, 17, 21, 25 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5760 

Standard Gauge 

2 yards wide 



71 




The cool grays with accents of red and black in this Embossed 
pattern make it an ideal choice for tasteful, modern interiors. The 
classic cockleshell, however, is equally good with period decora- 
tion. Multiplane embossing adds charm and distinction to the de- 
sign motit and gives the pattern a rich textured appearance. Color 
schemes: see suggestions 2, 18, 20, 23, and 24 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5761 

Standard Gauge 

2 yards wide 




Approximately 1/4 actual size 



ARMSTRONG'S 

Subtle tone-on~tone coloring of browns and soft tans and softly 
swirled lines in the design make this pattern an excellent choice 
for distinctive interiors. The geometric pattern of blocks is soften- 
ed by the curved lines within the blocks. A modem note is added 
by the conventionalized leaf motif in the design. Color schemes: 
see suggestions 1, 9, 13, 17, 19, and 21 on pages 214-215. 



EMBOSSED INLAID LINOLEUM 

No. 5770 

Standard Gauge 

2 yards wide 



73 




Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5771 

Standard Gauge 

2 yards wide 



The cool green of this pattern, with its subtle gradations in tone, 
will lend smartness and distinction to any interior. The curved 
lines of fluting within the blocks and the stylized leaf design are 
given added beauty by multiplane embossing. The pattern is well 
suited to homes and to shops where top styling is demanded. Color 
schemes: se c suggestions 7, 9, 12, 19, and 21 on pages 214-215. 



74 




















Approximately 1/4 actual size 



Using a classic Greek spiral motif for the main design theme, 
this unusual pattern adapts itself well to both modern and 
period interiors. The polychrome background provides a neutral 
tan setting for the apple green and copper rosettes. The mottled 
effect makes tracked in dirt and dust less conspicuous. Color 
schemes: see suggestions 17, 21, and 25 on pages 214-215. 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5780 

Standard Gauge 

2 yards wide 



75 





Approximately 1/4 actual size 



ARMSTRONG'S 
EMBOSSED INLAID LINOLEUM 

No. 5781 

Standard Gauge 

2 yards wide 



This lovely contemporary pattern was especially designed for use in 
kitchens as well as living rooms, powder rooms, dining rooms, and 
commercial establishments such as women's shops and restaurants. 
The light blue textured background is dramatically highlighted by 
the classic spirals in darker blue and the beige and orange ro- 
settes. Color schemes: see suggestions 3 and 22 on pages 214-215. 



76 




nU ARMSTRONG'S 

STRAIGHT LINE 
INLAID 

LINOLEUM 



BHHHHB9HBHHHI 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

Straight Line Inlaid Linoleum is distinguished by the clear cut, sharp 
edges of the blocks, tiles, and other design elements which make up the 
pattern. In the manufacture of Armstrong's Straight Line Inlaid a separate 
linoleum mix is made for each color that is to appear in a pattern. Linoleum 
mix consists of such raw materials as oxidized linseed oil, resins, wood flour, 
and color pigments. This mix is rolled into a flexible sheet, and continuous 
sheets of each color are fed into a highly complex machine. The machine 
contains mechanisms called die-rolls, which operate much like sets of bis- 
cuit cutters. Each die-roll cuts the proper shape for the inlaid pattern from 
the sheet of color passing through it and automatically places each design 
unit in its proper position on the burlap or felt backing material. When the 
backing material enters the machine it has already received a tacky coating 
of linoleum mix. This coating acts as an adhesive and holds each unit in 
position on the backing. The complete design is assembled on the backing 
material during its passage through the machine. Then it goes to the presses 
where heat and great pressure bond the design units firmly to each other 
and to the backing. This pressing operation also helps to give a smooth 
surface to the finished goods. 

The Armstrong Line of Straight Line Inlaid offers twenty-six attractive 
patterns in an assortment of large-scale and small-scale designs that vary 
from simple checkerboard arrangements through all-over marbleized back- 
grounds with custom inset effects. The brighter patterns and designs of 
straight line inlaid have always been and continue to be extremely popular 
for kitchens and general residential use, while the more conservative pat- 
terns done in darker colors are well liked for institutions and stores. 

Armstrongs Straight Line Inlaid Linoleum is made in three gauges- 
Heavy 0/8 ") on burlap backing, Standard on Armofelt backing, and Light on 
saturated felt backing with a Safety-Back coating. These three gauges offer 
a wide choice of material suitable for floors for low-cost rental units, ex- 
pensive homes, or heavily traveled commercial or public buildings. 



Size of Blocks-9" x 9" 



Nine-inch jaspe blocks in soft-toned autumn brown with subtle 
accents of taupe and beige offer unusual color interest to this at- 
tractive Straight Line pattern. The alternating blocks form a strik- 
ing basket-weave effect that makes a pleasing background for 
modern as well as more conventionally decorated interiors. Color 
schemes: see suggestions 1, 11, 13, 14, and 19 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 210 

Heavy Gauge 

2 yards wide 



79 



ARMSTRONG'S 



LINE INLAID LINOLEUM 

No. 211 

Heavy Gauge 

2 yards wide 



This design has wide appeal where a custom-designed effect is 
desired. Nine-inch blocks of marine blue jaspe are alternated to 
form a simple basket-weave design that makes a pleasing floor for 
practically any interior. The dark and light blue of the squares 
help to give a longer and wider appearance to rooms. Color 
schemes: see suggestions 1, 3, 5, 15, and 22 on pages 214-215. 



80 



iff; 



X" 1 ■ 





. V- ft 




9E 
9n 




^ 3 



Size of Blocks-9" x 9" 



The nine-inch square blocks of alternating white and black Mar- 
belle colors in this pattern qualify it perfectly for homes, offices, 
public buildings, and other places that require floors of quiet dig- 
nity. Handsome and practical, this design helps conceal tracked- 
in dust and is always easy to keep clean looking. Color schemes: 
see suggestions 2, 4, 12, 15, 18, and 20 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 220 

Heavy Gauge 

2 yards wide 



81 




Size of Blocks-9" x 9" 



ARMSTRONG'S 

This simple, conservative pattern is designed especially for in- 
teriors where a warm, dignified effect is desired. The alternate 
marbleized blocks of pine and dark walnut tones form a well bal- 
anced flooring highly adaptable for either large or small areas 
in homes, commercial establishments, or public buildings. Color 
schemes: see suggestions 7, 11, 13, and 21 on pages 214-215. 



STRAIGHT LINE INLAID LINOLEUM 

No. 221 

Heavy Gauge 

2 yards wide 



82 





Size of Blocks-6" x 6" 



Composed of six-inch Marbelle blocks, this pattern combines 
the richness of black and white with the formality of square 
forms. It is suitable for halls, dining rooms, baths, sun porches 
-and also for stores and institutions where it is essential to have 
a floor that is neat in appearance and economical to maintain. 
Color schemes: see suggestions 4, 11, 12, 15, 18 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 246 

Heavy Gauge 

2 yards wide 



83 





tm 





Size of Blocks— 6" x 6" 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 247 

Heavy Gauge 

2 yards wide 



In this design, six-inch blocks of walnut brown Marbelle are 
alternated with cream squares flecked with terra cotta and 
brown— to create an inlaid floor that adapts itself to a broad 
range of decorative schemes. In addition to wide commercial 
use, this pattern can be used with equal effect in homes. Color 
schemes: see suggestions 7, 17, 20, 21, 23 on pages 214-215. 



84 




Approximately 1/4 actual size 



In this inlaid pattern, varicolored custom effect accent blocks 
have been set into a colorful, multi-toned field of rich Marbelle. 
Particularly suitable for bathrooms and kitchens in homes 
where the long-wearing quality of heavy gauge is desired, this 
floor has found wide use also in the commercial field. Color 
schemes: see suggestions 4, 6, 13, 20, 23 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 290 

Heavy Gauge 

2 yards wide 



85 




ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 291 

Heavy Gauge 

2 yards wide 



This straight line inlaid pattern features smart custom-type ac- 
cents widely spaced on an open, strongly grained marbleized 
ground. The soft multi-color tones woven into an ivory field 
blend with almost any color scheme, while the design is one that 
can be adapted to home, store, and office interiors of all types. 
Color schemes: see suggestions 2, 5, 8, 10, 12 on pages 214-215. 








Size of Blocks-W x 4%" 



This intermediate-scale checkerboard pattern, made up of AW 
marbleized squares, has a place in rooms where a simple black 
and white block effect is desired. The design of this floor is kept 
interesting and practical through its rich graining, which is 
pleasing to the eye and does not readily show traffic marks. Color 
schemes: see suggestions 2, 8, 9, 12, 15, and 18 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0286 

Standard Gauge 

2 yards wide 



87 




Approximately 1/4 actual size 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0377 

Standard Gauge 

2 yards wide 



Here is a color combination of black, white, gray, and red 
that immediately suggests cleanliness and freshness. This 
smart looking, clean-cut design helps make small rooms seem 
larger and reflects a maximum of light. In rooms where red 
accessories are to be used, this pattern is very effective. Color 
schemes: see suggestions 2, 7, 12, 16, and 20 on pages 214-215. 



88 




... Att f 

m m 

c 9 * • 







Approximately 1/4 actual size 



A smart and distinctive custom-design appearance is captured 
in this inlaid pattern, whose marbleized field tones combine per- 
fectly with darker shades in the colorful key-and-block motifs. 
This smart, neat-looking floor has wide usage in homes and in 
commercial areas where cleanliness and good taste are important. 
Color schemes: see suggestions 2, 5, 9, 11, 12 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0487 

Standard Gauge 

2 yards wide 



89 




ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0488 

Standard Gauge 

2 yards wide 



Approximately 1/4 actual size 



The ornamental connecting links of this pattern which central- 
ize attention on the smartly styled overlay blocks give this floor 
a custom-styled appearance. Its colorful accents provide many 
harmonizing color notes for interior treatments with the result 
that this floor has extensive use in homes and stores. Color 
schemes: see suggestions 6, 16, 20, 21, and 23 on pages 214-215. 



90 




Size of Blocks-9" x 9" 



Adaptable to many interiors, this traditional pattern will give 
rooms an atmosphere of hospitality without sacrificing dignity. 
Its rich sienna red and warm tan, along with its skilful minim - 
ization, soften the formality of the nine-inch squares and make 
the design suitable for modern and traditional interiors. Color 
schemes: see suggestions 7, 11, 13, 17, 1<S, on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0501 

Standard Gauge 

2 yards wide 



91 



m 




. >• y 



mm 



! 



mm 



• -IK' 



"mm 



mm 



8 



Ik 



I 





mm 




- 




ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0511 

Standard Gauge 

2 yards wide 



Size of Blocks-9" x 9" 



Variegated tones of red green, black, ivory, and yellow gold have 
been combined in a colorful effect to make a highly decora- 
tive floor for both residential and commercial interiors. Because 
of its multi-color effect, this pattern is excellent for use in shops 
where a subdued yet a highly colorful floor is desired. Color 
schemes: sec suggestions 2, 6, 18, 20, and 2o on pages 214-215. 



92 




Approximately 1/4 actual size 



In this pattern, sparkling red, green, and black chevrons and 
bright colored lines punctuate the soft, muted tones of the rich 
tan and beige marbleized field. Informal in feeling, this Straight 
Line design is a sound choice for kitchens and other residential 
rooms and for shops that need a light atmosphere. Color 
schemes: see suggestions 2, 4, 6, 16, 20, and 21 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0530 

Standard Gauge 

2 yards wide 



93 



Approximately 1/4 actual size 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0531 

Standard Gauge 

2 yards wide 



Brilliantly colored linoleum inlays contrast sharply with the rich 
beauty of a black and white marbleized background. Created 
for a wide range of interiors, this pattern combines tree use of 
color and design which makes it an equally good choice for use 
with modern or period decoration. For color schemes: see 
suggestions 2, 12, 16, 20, and 23 on pages 214-215. 



94 




Approximately 1/4 actual size 



Two features of this pattern-its crisp, small-scale design and 
its wine-red, black, plain white, and willow green color scheme 
—recommend it for use in kitchens, baths, and halls. And, 
thanks to the strong background marblei/ation, this pattern is 
practical also for shops, clubs, restaurants, and small stores. 
Color schemes: see suggestions 8 and 9 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0540 

Standard Gauge 

2 yards wide 



95 



Approximately 1/4 actual size 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 0541 

Standard Gauge 

2 yards wide 



The unusual arrangement of geometric insets of white, black, 
and ruby red gives this pattern a smartly designed custom floor 
effect. The new Mediterranean blue marbleized background 
adds lovely color tones to the pattern and helps to camouflage 
tracked-in dirt, making this floor ideal for heavy traffic areas. 
Color schemes: see suggestions 5 and 10 on pages 214-215. 



96 



**** 4 '- l.; . 



V 

if 

1 

la/* 



r 



; $i ;> ■ %>4 *~ " 



M 



^ * > • 4;,, 

*f fey '"\J 1 • 'i W 



2 * >^W> -V 



* 1 




Size of Blocks-9" x 9" 



ARMSTRONG'S 

Dtelicate veinings of blue, red, emerald, and black blend to- STRAIGHT LINE INLAID LINOLEUM 

gether on a field of marbleized cream to give this pattern a gay 1 JlftAO 

and bright effect of sunlight. The pattern's marbleized squares WO. lOVOv 

provide distinction and add considerably to its neat appearance Light Gauge 
whether it is used in residential or commercial interiors. Color 

schemes: see suggestions 2, 4, 5, 15, and 23 on pages 214-215. 2 yards wide 



97 




ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 18065 

Light Gauge 

2 yards wide 



Designed in nine-inch square marbleized blocks, this pattern of 
pale green, red, and yellow veinings blends into a colorful Mar- 
belle effect Suitable for use with either cool or warm colors, 
this pattern is effective for kitchens, bathrooms, and halls- 
and for light traffic areas in business establishments. Color 
schemes: see suggestions 6, 11, 18, 20, 28 on pages 214-215. 



98 




Approximately 1/4 actual size 



Using interlocking accent bloc ks of gray and sc arlet, this distinc- 
tive inlaid pattern presents striking decorative possibilities for 
interiors that need bright color. This floor can be used equally 
well in both residential and commercial interiors-in kitchens 
and bathrooms as well as large and small stores. Color 
schemes: see suggestions 2, 18, 20, 2:3 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LI 

No. 18190 

Light Gauge 

2 yards wide 



NOLEUM 



99 




ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 18191 

Light Gauge 

2 yards wide 



Approximately 1/4 actual size 



This high-style design has wide appeal for commercial and do- 
mestic interiors. Its skilfully blended, polychrome marbleized 
field serves as a colorful background for the contrasting ivory 
and scarlet accents linked together in pairs by dark marbleized 
lines. It is highly practical for areas subject to tracked-in dirt. 
Color schemes: see suggestions 4, 6, 20, 23 on pages 214-215. 



100 




Approximately 1/4 actual size 



A custom-designed feeling predominates in this striking pattern. 
This is due chiefly to the smart design figures in the form of 
circles and blocks of marbleized Chinese red and jet black. In 
addition to giving a new look to old rooms, this versatile pat- 
tern forms an ideal background for modern settings. Color 
schemes: see suggestions 2, 5, 16, and 23 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 18210 

Light Gauge 

2 yards wide 



101 




Approximately 1/4 actual size 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 18213 

Light Gauge 

2 yards wide 



Distinctly modern in design— with discs, blocks, and bars of 
marbleized red and black-this pattern fits perfectly into mod- 
ern settings. An ideal floor for home, institution, or business 
because its polychrome background tends to conceal dust and 
dirt, this pattern gives any room a feeling of spaciousness. 
Color sc hemes: see suggestions 7, 17, 20, 21 on pages 214-215. 



102 




Approximately 1/4 actual size 



Jade green and Chinese red block figures, tied together with a 
jet black key motif, furnish the accent design on a niarbleized 
background of red, green, gold, black, and white. This cleverly 
designed pattern can be used effectively with No. 028 Marbelle 
and with No. 42 Jade and No. 39 Chinese Red in plain linoleum. 
Color schemes: see suggestions 2, 6, 16, 20, 23 on pages 214-215. 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 18220 

Light Gauge 

2 yards wide 



103 



4A ■ V*X 







©8 iff 



r 



^ A /\ 




..■ ... ' Hi 

Approximately 1/4 actual size 



ARMSTRONG'S 
STRAIGHT LINE INLAID LINOLEUM 

No. 18221 

Light Gauge 

2 yards wide 



Chinese red and ebony black squares, linked together by a gray 
key figure, furnish the eolor highlights for this inlaid pattern 
with its marbleized field of red, gray, white, and blaek graining. 
This floor can be smartly combined with border and Linostrip 
effects in plain red, black, or gray— and with many Marbelles. 
Color schemes: see suggestions 2, 5, 20, and 23 on pages 214-215. 



104 



ARMSTRONG'S ACCOFLOR 



The need for a long-wearing, low-cost floor- 
ing, for use where durability rather than ap- 
pearance is primarily desired, is ably met by 
Armstrong's Accoflor®. 

This product combines a tough mastic 
wearing surface with an asphalt-saturated felt 
back. Accoflor's dense wearing surface stands 
up under heavy pedestrian traffic and pro- 
vides an inexpensive, yet sturdy and attrac- 
tive flooring for commercial, institutional, and 
light industrial areas. 

Accoflor is available in two practical colors 
-deep red and black, and it is made in two 
widths— one and two yards. 

Accoflor can be installed over concrete, 
wood, metal, magnesite, tile, terrazzo, or mar- 
ble subfloors-either on or above-grade level. 
When installed over wood floors or over 
above-grade concrete, ceramic tile, marble, or 
terrazzo, Accoflor is bonded in place with 
Armstrongs No. S-128 Linoleum Paste. In 
all other installations, Armstrong's S-280 Ac- 
coflor Cement is the recommended adhesive. 




Red No. 1001 




ARMSTRONG'S 
ACCOFLOR 

1 and 2 yards wide 



Black No. 1000 



ARMSTRONG'S RUBBER RUNNER 




Armstrongs Rubber Runner is a new addi- 
tion to the Armstrong Line of Resilient Floor- 
ing Materials and is specifically designed 
for use wherever a durable, resilient, corru- 
gated-type runner is needed. 

This product is particularly suitable for 
lobbies, corridors, hallways, stores, and bars 
or any other place where heavy foot traffic 
presents a problem. The corrugation of Rub- 
ber Runner is a desirable safety feature, since 
it affords good foot-traction even when wet. 

Rubber Runner will lie flat on any type of 
floor that is even. It does not require an ad- 
hesive. Where service requirements call for 
an intermittent use of Rubber Runner, it may 
be easily rolled and stored or moved from 
place to place. The flexibility of the material 
keeps Rubber Runner from cracking even 
after it has had repeated use. 

This durable rubber material is available 
with an over-all gauge of y 8 " and is furnished 
in rolls 36" wide. It is offered in two prac- 
tical colors, black and maroon. 



Black No. 1250 



Actual Size 



ARMSTRONG'S 
RUBBER RUNNER 

1 yard wide only 




Maroon No. 1251 



Actual Size 





ARMSTRONG'S 

LINOWALL 
QUAKER 

WALL COVERING 



ARMSTRONG'S LINOWALL 



The smooth surface and other linoleum-like characteristics of Armstrong's 
Linowall® provide long wear, ease of cleaning, and durable wall beauty. 
Linowall is especially practical for the kitchen, bathroom, nursery, and 
laundry in residences, corridors of schools and public buildings, and operat- 
ing rooms and nurseries of hospitals. 

Because Linowall is a resilient material, it does not chip or crack when 
accidentally bumped. Its smooth surface is sealed effectively by a factory 
process to give special resistance to staining by such things as cooking 
greases, splashed water, and dirt smudges. Washing with a mild soap and 
water or with Armstrong's Liquid Cleaner is all that is necessary to remove 
ordinary soil marks and to keep the walls fresh and new looking for years. 

Though Linowall is reasonable in cost, it offers several desirable quali- 
ties that are not obtainable in more expensive materials. Linowall can be 
formed without seams around inside and outside corners with radii as small 
as %". Besides eliminating dirt-catching corners, this feature gives rooms a 
streamlined appearance. Colors do not wear off, because they go through 
to the back of the material. With ordinary care and barring accidents, 
Linowall lasts for many years and requires no costly refinishing. The prepa- 
ration necessary for the installation of Linowall is often no more than that 
needed for wallpaper or paint. Like linoleum, Linowall is an extremely ver- 
satile material with many new and different design possibilities. Linostrips 
of contrasting color or inset designs may be used to add attractive distinction 
and indiv iduality to an installation. 

Linowall is made in sixteen marbleized patterns and in a single gauge 
(.050"). Even though it is water resistant, it should not be used in shower 
stalls or tub recesses, but it can be installed in adjacent areas. 

Linowall has an Armofelt backing consisting of an extremely flexible 
fresh-fiber felt saturated with a clear resin that allows easy cutting and 
handling and does not mar light colored woodwork during installation. 



Green No. 700 



Black No. 703 



Ivory No. 704 Peach No - 705 



Tan No. 706 



Mother-of-Pearl No. 707 



109 



& 



Primrose No. 708 Verde Antique No. 709 




Camellia No. 712 



no 



m 1 



vi 

I 



If! ! 



■ '4S 



Porcelain Blue No. 713 



■ 



Cameo Coral No. 714 



>4 



Fern Green No. 715 



Bisque No. 716 



ARMSTRONG'S 
LINOWALL 

1 and 2 yards wide 



Moonstone Blue No. 717 



111 



ARMSTRONG'S 
QUAKER WALL COVERING 



Armstrongs Quaker Wall Covering is a practical, economical product 
with the same baked-enamel finish as Armstrong s Quaker Rugs and Floor 
Covering. It is designed to meet the need for a wall covering material that 
can be produced at low cost yet retain many of the desirable properties of 
higher priced materials. Quaker Wall Covering is suitable where ease of 
cleaning, lasting beauty, and ease of installation are needed. 

Quaker Wall Covering has the special Armofelt backing, a fresh-fiber 
felt impregnated with a clear resin saturant that does not mar light col- 
ored woodwork during installation. It is extremely flexible and easy to in- 
stall. Quaker Wall Covering can be installed over any smooth, dry, firm 
wall of plaster, hardboard, plywood or gypsum wall board without elaborate 
and expensive preparation. An installation can be completed in the average 
size room in a few hours with a few simple tools. Seams can be made prac- 
tically invisible. Available in a convenient 54" width, Quaker Wall Cover- 
ing can be installed either as a wainscoting or from floor to ceiling. 

Armstrongs Quaker Wall Covering may be used in kitchens, laundries 
above ground level, and in bathrooms, except around built-in showers or 
bathtubs. It is a particularly good choice for kitchens, where walls must be 
resistant to splashed water, smoke, and cooking greases. The tough enamel 
surface and resilient felt backing of Quaker Wall Covering make it ideal 
for rooms where a resilient wall finish is needed that will resist damage 
from ordinary bumps and knocks. Shops and restaurants, where walls must 
be kept clean and sanitary, will find Armstrong's Quaker Wall Covering 
extremely practical. 

Like Armstrong's Quaker Rugs and Floor Covering, Quaker Wall Cover- 
ing needs only an occasional wiping with a damp cloth to keep it clean 
and sparkling. This minimum care, plus a periodic cleaning with Armstrong s 
Liquid Cleaner or a mild soap and water, is all the maintenance that 
Quaker Wall Covering requires. 

Armstrongs Quaker Wall Covering is offered in six Mello-tone Marbelle 
patterns and six tile type designs. A suitable pattern to go with almost any 
color scheme can be found in the range of colors offered. 



Parchment No. 850 Blue No ' 851 




Peach No. 852 Green No ' 853 



Yellow No. 854 



113 



Mother-of-Pearl No. 855 




Black— white mortar lines No. 875 White— red mortar lines No. 876 

114 




ARMSTRONG'S 

QUAKER 

RUGS 
FLOOR COVERING 



ARMSTRONG'S 

now the first name in felt-base, too. 



Within the last decade, Armstrongs Quaker 
has become a name that is almost as well and 
favorably known to the American public as the 
name of Armstrongs Linoleum. The story be- 
hind that rise in popularity is an interesting one, 
for it grew out of a completely new and different 
concept of the felt-base business. 

Felt-base had always been regarded as a prod- 
uct where low price was more important than 
anything else. What could be done, Armstrong 

An extensive knowledge of current style and eolor trends 
helps Armstrong's designers in creating new felt-base 



men asked, if quality and style were made the 
main considerations? Was it not possible that 
the economies of mass production would offset 
the higher costs of finer quality and better styl- 
ing so that the public might buy a more desir- 
able and longer wearing felt-base material, still 
at a comparatively low price? 

Almost everyone knows what resulted from 
following that thinking. Armstrong's Quaker Rugs 
and Floor Covering have established new stand- 
floor covering patterns each year that maintain style lead- 
ership. Here an artist designs a graceful floral pattern. 





ards of beauty and style, added greater ease of 
cleaning, and substantially increased wear re- 
sistance. Yet the cost is still within easy reach 
of low incomes— because, as the public has re- 
sponded and doubled and redoubled its pur- 
chases, Armstrong has used the savings of mass 
production to keep prices down. 

The low cost of an Armstrong's Quaker Rug, 
even in times of high prices, is all the more re- 
markable when you consider the long and com- 
plicated manufacturing process involved. It be- 
gins at Armstrongs own felt mill at Fulton, New 
York. There, rags are hand selected, reduced 
to fiber, and then felted on a giant machine into 
a continuous sheet as long as a city block. Then 
the felt is moved to the Armstrong plant at Lan- 
caster, Pennsylvania. In another giant machine, 
it is saturated with asphalt. Then both sides of 
the sheet are coated with sealing and surfacing 
compounds. In the meantime, highly skilled 

Armstrong maintains high standards of quality in the 
production of felt-base floor coverings by manufactur- 



craftsmen have been making, by hand, the print- 
ing blocks to transfer the artist's design to the 
material. That is done on another big and very 
intricate machine, as many as eighteen different 
printing colors sometimes being used. After the 
material is printed, it is "baked" in giant stoves. 
Finally it is cut into rugs, each of which is in- 
dividually inspected, labeled, and packed in a 
separate shipping container. Then that rug is 
shipped across the country to a wholesaler's 
stock, sent to a retailer's store, and sold finally 
to a customer at a price for a room-size rug 
that is usually less than that same customer 
would pay for a hat or a pair of shoes! 

It is a matter of constant amazement, even 
to those who are familiar with the story, that so 
much can be given for so few dollars. It can be 
done only because of the tremendous volume in 
which Armstrong's felt-base is made and the 
fact that Armstrong does all manufacturing in its 

ing most of the ingredients within its own factory walls. 
Here enamel is being made in Armstrong's paint mill. 



m 




Armstrong's Line of felt-base floor eoverings is extreme- 
ly diversified. There are designs available to go with al- 

own plants. Every step of the process, all the 
way from the beginning of the primary felt- 
making, is done by Armstrong men and women 
in Armstrong factories. Every penny that is 
saved by the manufacturing efficiencies of this 
one-company operation is passed along as a 
direct saving for the floor covering customer. 

An important Armstrong objective has been 
to make available to the low-income buyer, rugs 
and floor covering that were just as finely styled 
and beautifully colored as if they sold for many 
times as much money. The response of the pub- 
lic has clearly proved that there is no lack of 
appreciation for fine design in the mass mar- 
ket. As a matter of fact, superior styling has defi- 
nitely broadened the market, and Armstrong's 
Quaker Rugs and Floor Covering are now fre- 
quently found* in secondary rooms of the best 
homes and are quite often used as summer-time 



most any s 
tions that wi 



ecoration and varied eolor combina- 
larmonize well with any color scheme. 



replacements for fine rugs and carpets. 

In thousands upon thousands of homes from 
coast to coast, Armstrongs Quaker Rugs or Floor 
Covering are used in every kind of room. Thus 
many different styles and colorings are needed, 
not only to fit the decorative needs of different 
types of rooms but also to meet widely varying 
tastes. Every year Armstrong designers and 
artists travel all over the country to talk with 
customers and store owners and find out exactly 
what these tastes are. Thus, the Armstrong Line 
is a long one, varying through many kinds of 
designs and a wide range of colorings. 

Many customers who are now numbered 
among the millions of Armstrongs boosters have 
made their acquaintance with Armstrongs Quak- 
er Rugs through the Theatre of Today radio pro- 
gram, broadcast every Saturday over the net- 
work of the Columbia Broadcasting System. 




ARMSTRONG'S 
QUAKER RUG 

3'x9' 6'x9' 7V 2 'x9' 9'xlO'A' 9'xl5' 12'xl5' 

NO. 4500 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



120 



Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xU' 6'xl2' 9'x9' 9'xl2' 12'xl2' 

6'x9' 7%'x9' 9'xlOV,' 9'xl5' 12'xl5' NO. 



121 




Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 6'x9' 7V2 f x9' 9'xlO 1 /*' 9>x 15' 12'xl5' 

NO. 4510 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



122 



Approximately 1/6 actual size 

ARMSTRONG'S 
QUAKER RUG 

3 'x9' 3'xl2% 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7%'x9' 9'xlO'A' 9'xl5' 12'xl5' NO. **5N 



123 



Approximately 1/6 actual size 



ARMSTRONG'S 



QUAKER RUG ^ ^ 7% , x9 , 9> xl0 %' 9'xl5' I2'xl5' 

No. 4520 3'xi2' 6'xir y«9' 9'xir n'xir 



124 




Approximately 1/6 actual size 



3'x9' 



3'x 12' 
6'x9' 



6'x 12' 

7Va' x9' 



9'x9' 
9' x IOV2' 



9'x 12' 
9' x 15' 



12'xl2' 
12'x 15' 



ARMSTRONG'S 
QUAKER RUG 

No. 4521 



125 




Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 6'x9' 7'/ 2 'x9' 9'xlOV*' 9'xl5' 12'xl5' 

NO. 4530 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 

126 



Approximately 1/6 actual size 



3'x9' 3'xl2' 6'xl2' 
6'x9' 7'A'x9' 



9'x9' 
9'x lO'A' 



9'xl2' 
9'x 15' 



12'xl2' 
12'xl5' 



ARMSTRONG'S 
QUAKER RUG 

No. 4531 



127 




Approximately 1/6 actual size 



ARMSTRONG'S 

QUAKER RUG r% » x9 » 9 'xlO'A' 9'xl5' 12'xl5' 

NO. 4540 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



128 



Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'x12' 12'xl2' 

6'x9' 7'/a'x9' 9'xlO'A' 9'xl5' 12'xl5' NO. 4541 



129 



Approximately 1/6 actual size 



ARMSTRONG'S 

QUAKER RUG ^ x9 , 6>x9 , 7 % ' x9 ' 9'xlOV2' 9'xl5' 12'xl5' 

NO. 4550 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



130 



Approximately 1/6 actual size 



ARMSTRONG'S 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' QUAKER RUG 

6'x9' 7V 2 'x9' 9'xlOV2 f 9'xl5' 12'xl5' No. 4551 



131 




ARMSTRONG'S 
QUAKER RUG 

No. 4596 



6'x9' 



7Vi'x9' 9'xlO'/.' 9'xl2' 



132 



Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3', 9' 3'xl2' 6'x12' 9' x 9' 9'x12' 12'xl2' /ix4e 

6'x9' 7V»'x9' 9'xlOV,' 9'xl5' 12'xl5' NO. 4635 



133 



Approximately J/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 6'x9' 7V 2 'x9' 9'xlOV 2 ' 9'xl5' 12'xl5' 

NO* 4725 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



134 




A * 



Approximately 1/6 actual size 

ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7V 2 'x9' 9'xlOya' 9'xl5' 12'xl5' NO. 4752 



135 




ARMSTRONG'S 

QUAKER RUG y ^ 7% , x9 , 9 , xloy ,, 9 , x15 , irxl5 ' 

NO. 4755 3'xl2' 6'xl2' 9'x9' 9'x12' 12'xl2' 



136 



Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xl2' 6'x12' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7Vi'x9' 9'xlOV2' 9'xl5' 12'xl5' NO. 4V25 



137 



Approximately 1/6 actual size 



ARMSTRONG'S 

QUAKER RUG y x9< 6 , x9 , 7 y 2 ' x 9' 9'xlOV 2 ' 9'xl5' 12'xl5' 

NO. 4926 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



138 



Approximately 1/6 actual size 

ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7V2'x9' 9'xlOV2' 9'xl5' 12'xl5' No. 4927 

139 




ARMSTRONG'S 

QUAKER RUG y x9 , 6 > x9 , 7 y 2 ' x 9' 9'xlOV,' 9'xl5' 12'xl5' 

NO. 4945 3'x12' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



140 




ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7V 2 'x9' 9'xlOV2' 9'xl5' 12'xl5' NO.4946 



141 




Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

No. 4955 



3'x9' 6'x9' 7V 2 'x9' 9'xlOV2' 9'xl5' 
3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



12'xl5' 



142 



Approximately 1/6 actual size 



3'x9' 



3'x 12' 
6'x9' 



6'x 12' 

7Va'x9' 



9'x9' 9'xl2' 12'xl2' 

9'xlOV2' 9'xl5' 12'xl5' 



ARMSTRONG'S 
QUAKER RUG 

No. 4956 



143 



Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 6'x9' 7V 2 'x9' 9'xl0y 2 ' 9'xl5' 12'xl5' 

NO. 4975 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



144 



Approximately 1/6 actual size 



ARMSTRONG'S 
QUAKER RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7V 2 'x9' 9'xl0y 2 ' 9'xl5' 12'xl5' No. 4976 



145 



Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2565 2 y ards wide on, y 



146 




ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2586 



148 



2, 3, and 4 yards wide 




Approximately 1/4 actual size 



3 and 4 yards wide only 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2615 



149 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No* 2616 3 and 4 yards wide only 

150 



Approximately 1/4 actual size 

ARMSTRONG'S 
QUAKER FLOOR COVERING 

3 and 4 yards wide only No. 2645 



151 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2646 



3 and 4 yards wide only 



152 



Approximately 1/4 actual size 

ARMSTRONG'S 
QUAKER FLOOR COVERING 
2, 3, and 4 yards wide No. 2655 



153 



Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2656 3 and 4 v ards wide on,y 



154 



ARMSTRONG'S 
QUAKER FLOOR COVERING 
2, 3, and 4 yards wide No. 2665 



155 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2666 2 > 3 ' and 4 y ards w ' de 



156 



Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

2, 3, and 4 yards wide No. 2675 

157 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2676 3 and 4 y ards wide on, y 



158 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

2, 3, and 4 yards wide No. 2685 



159 




ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2686 



2, 3, and 4 yards wide 



160 



Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

2, 3, and 4 yards wide No. 2695 



161 




ARMSTRONG'S 
QUAKER FLOOR COVERING 

NO. 2696 2, 3, and 4 yards wide 



Approximately 1/4 actual size 



3 and 4 yards wide only 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2705 

163 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2706 



164 



3 and 4 yards wide only 






V 



i 



9. 



1^ 



Ye; 





Approximately 1/4 actual size 



2, 3, and 4 yards wide 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2710 



165 




ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2711 2 ' 3 ' and 4 yards wide 

166 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

3 and 4 yards wide only No. 2720 

167 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2721 



3 and 4 yards wide only 



168 




II 
mm 



Approximately 1/4 actual size 



□ 



□ 



□ 



□ 



hH r 



□ 




□ 



rj 



□ 



D 



□ 



□ 



□ 



□ 



graft ul EI □ 
drarara;grararaj 



■ I 



■J 



■J 




JT3 



2 yards wide only 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2873 



169 



i a* 



1 




Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2940 



2, 3, and 4 yards wide 



170 





Approximately 1/4 actual size 



2, 3, and 4 yards wide 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2942 



171 



Approximately 1/4 actual size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2943 2 yords wide only 



172 



* ... 

* ^^^^^^^^^ 






?1 



I KM 



•no 





\ ens 



Approximately 1/4 actual size 



2, 3, and 4 yards wide 




at" 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2946 



173 



Approximately 1/4 actual Size 



ARMSTRONG'S 
QUAKER FLOOR COVERING 

No. 2981 3 and 4 yards wide only 



174 



ARMSTRONG'S QUAKER PASSAGE COVERING 



Armstrong's Quaker Passage Covering is an ideal 
flooring choice for halls and passages where appear- 
ance and ease of cleaning are desired but where 
low cost is an important factor. 

Manufactured to the same high standards of quality 
as Armstrongs Quaker Rugs and Floor Covering, 
Armstrong's Quaker Passage Covering consists of a 
lustrous, long-wearing enamel surface baked on a 
tough felt backing that is specially processed for extra 
durability and maximum smoothness. Armstrong's 
Quaker Passage Covering can be cemented direct and 
later removed without damage to a wood subfloor be- 
cause of Armstrong's patented Safety-Back feature. 



Because the enamel surface of Quaker Passage Cov- 
ering is mirror-smooth, it resists dust and dirt and is 
easy to clean and keep clean. Dusting, periodic damp 
mopping, and an occasional waxing with Armstrong's 
Linogloss Wax are all the care it needs. 

The five patterns of Armstrong's Quaker Passage 
Covering have been created by the same master ar- 
tists whose talent and skill have won wide praise for 
the styling of Armstrong's Linoleum and Armstrong's 
Quaker Rugs. These five patterns feature harmonious 
blending of tasteful colors. 

The entire selection of Armstrong's Quaker Passage 
Covering is available in both 24" and 36" widths. 



ARMSTRONG'S 
QUAKER PASSAGE 
COVERING 
No. P250 

24 and 36 inches wide 




Approximately 



actual size 




ARMSTRONG'S 
QUAKER PASSAGE 
COVERING 

No. P230 

24 and 36 inches wide 





Approximately 1/6 actual size 



1 size 



ARMSTRONG'S 
QUAKER PASSAGE 
COVERING 

No. P240 

24 and 36 inches wide 



ARMSTRONG'S 
QUAKER PASSAGE 
COVERING 

No. P241 

24 and 36 inches wide 



j. 



Approximately 1 '6 ac tual size 



176 





ARMSTRONG'S 

STANDARD 

RUGS 



FLOOR COVERING 




Approximately 1/6 actual size 



ARMSTRONG'S 
STANDARD RUG 

No. 3285 



3'x9' 6'x9' 7'A'x9' 9'xlOVi' 9'xl5' 12'xl5' 
3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



178 



Approximately 1/6 actual size 



3'x9' 



3'x 12' 
6'x9' 



6'x 12' 

7Vi'x9' 



9'x9' 
9'x 10 Vj' 



9'x 12' 
9'x 15' 



12'x 12' 
12'x 15' 



ARMSTRONG'S 
STANDARD RUG 

No. 3300 



179 




ARMSTRONG'S 
STANDARD RUG ^ ^ gf % ^ 

NO. 3301 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



180 



Approximately 1/6 actual size 



3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7'A'x9' 9'xlOV*' 9'xl5' 12'xl5' 



ARMSTRONG'S 
STANDARD RUG 

No. 3320 



181 




ARMSTRONG'S 
STANDARD RUG y ^ ^ ^ 

NO. 3321 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



182 



Approximately 1/6 actual size 



ARMSTRONG'S 
STANDARD RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' ---a 

6'x9' 7V 2 'x9' 9'xlOV,' 9'xl5' 12'xl5' IMO. OOOW 



183 




Approximately 1/6 actual size 



ARMSTRONG'S 

STANDARD RUG ^ ^ JW ^ ^ 

NO. 3331 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



184 




ARMSTRONG'S 
STANDARD RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7V J 'x9' 9'xl0y 2 ' 9'xl5' 12'xl5' NO. 334U 



185 




Approximately 1/6 actual size 



ARMSTRONG'S 
STANDARD RUG 

3'x9' 6'x9' 7Vx9' 9'xlOV 9'xl5' 12'xl5' 

NO. 3341 3'xl2' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



186 



Approximately 1/6 actual size 



ARMSTRONG'S 
STANDARD RUG 

3'x9' 3'xl2' 6'xl2' 9' x 9' 9'xl2' 12'xl2' 

6'x9' 7V*' x 9' 9'xlO'A' 9'xl5' 12'xl5' NO. JOdU 



187 




ARMSTRONG'S 
STANDARD RUG ^ ^ ^ ^ 

NO. 3351 3'x12' 6'xl2' 9'x9' 9'xl2' 12'xl2' 



188 



Approximately 1/4 actual size 



2 yards wide only 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12430 

189 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. |2541 3 and 4 y ar<1 s wide only 



190 




Approximately 1/4 actual size 



ARMSTRONG'S 
STANDARD FLOOR COVERING 
2, 3, and 4 yards wide No. 12550 

191 




ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12551 2 ' 3 ' and 4 yards wide 



192 




Approximately 1/4 actual ■ 



2, 3, and 4 yards wide 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12560 



193 




ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12561 2 y ards wide on| y 



194 




Approximately 1/4 actual size 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

2, 3, and 4 yards wide No. 12562 

195 




Approximately 1. 4 actual size 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12570 



3 and 4 yards wide only 



196 




Approximately 1/4 actual size 



2, 3, and 4 yards wide 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12580 



197 




ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12581 



198 



2, 3, and 4 yards wide 



Approximately 1/4 actual size 

ARMSTRONG'S 
STANDARD FLOOR COVERING 

3 and 4 yards wide only No. 12590 



199 




Approximately 1/4 actual size 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12591 



200 



3 and 4 yards wide only 



Approximately L/4 actual size 

ARMSTRONG'S 
STANDARD FLOOR COVERING 

. ■ No. 12600 

3 and 4 yards wide only 



201 



Approximately 1/4 actual size 



ARMSTRONG'S 
STANDARD FLOOR COVERING 

No. 12601 

202 



3 and 4 yards wide only 



ARMSTRONG'S STANDARD PASSAGE COVERING 



neutral shades to brilliant florals suitable for use 
where a colorful floor is desired. All five of these pat- 
terns have the same durable enamel surface and 
tough felt backing as Armstrong's Standard Rugs and 
Floor Covering as well as the easy-to-clean qualities 
of all Armstrong's felt-base products. 




ARMSTRONG'S 
STANDARD PASSAGE 
COVERING 

No. P300 

24 inches wide only 



Approximately 1/6 actual size 



ARMSTRONG'S 
STANDARD PASSAGE 
COVERING 

No. P301 

24 inches wide only 



Approximately 1/6 actual size 




ARMSTRONG'S 
STANDARD PASSAGE 
COVERING 

No. P310 

24 and 36 inches wide 



Approximately L/9 actual size 



Providing a decorative yet inexpensive flooring for 
halls and passageways, Armstrong's Standard Passage 
Covering is a reliable quality product that offers a 
real value to the homemaker. 

The five patterns of Armstrong s Standard Passage 
Covering range from simple, stylized designs in soft, 




203 



ARMSTRONG'S 
STANDARD PASSAGE 
COVERING 

No. P311 

24 and 36 inches wide 





ARMSTRONG'S 
STANDARD PASSAGE 
COVERING 

No. P312 



Approximately 1/9 actual size 



ARMSTRONG'S RUG BORDER 



Two patterns in Armstrong's 
Rug Border fill the need for an 
inexpensive floor covering to fill 
the area between the edge of a 
rug and the side walls of a room. 
Both patterns give the appear- 
ance of finely polished wood 
floors. They have a smooth sur- 
face that makes cleaning easy. 

Available in widths of 24", 
36", and two yards, Armstrong's 
Rug Border consists of a smooth 
enamel surface baked to a dur- 
able felt backing. 

ARMSTRONG'S 
RUG BORDER 

24, 36, and 72 inches wide 




Approximately 1 '4 actual size 

No. 57 



Approximately 1/4 ac tual size 

No. 58 



204 



ARMSTRONG'S SUNDRIES 

The Armstrong Line of sundries includes materials and tools for the installa- 
tion and maintenance of resilient floors and wall coverings. Each item has been 
^signed to meet a specific need and to fill it with the greatest degree of erfici- 
Syand dependability. Years of experience plus laboratory and ^research 
hue aided in the development of this group of fine quality materials. They aie 
soweU suited for use with the various Armstrong Moor and Wall 
they materially aid proper installation and maintenance. Ihus the> simplify 
working methods while helping to assure lasting good service. 

A merchant who uses and sells these Armstrong materials concent, a es m one 
company the responsibility for all of the products in a floor and wa cove ing 
LaUatL In addition, he is assured that each sundry material will measuie 
up to the high standard of quality maintained for the Armstrong Line. 



Armstrong's Linogloss Wax 

Armstrong's Linogloss Wax is a liquid, self-polishing 
wax which can be safely used on all resilient floors, wood- 
work, painted surfaces, and wood floors. Made with car- 
nauba, the highest quality raw wax known, Linogloss is 
scientifically blended to spread in a smooth, even coat 

The process of waxing floors with Armstrong's Linogloss 
Wax is exceptionally fast and simple. Either a soft cloth 
or an Armstrong's Wax Applicator may be used to spread 
a thin coat of wax over the floor. The colorless wax dries 
thoroughly in about twenty to thirty minutes. The lustrous 
surface needs no polishing, although a higher gloss may 
be obtained by buffing with a weighted cloth or polisher. 
When re-waxing floor surfaces, old wax need not be re- 
moved before a new coat of Linogloss Wax can be applied. 

The protection Linogloss Wax gives to the surface of 
any resilient floor adds materially to its life. The hard, 
smooth finish obtained by Linogloss Wax is unusually re- 
sistant to water spotting and will not chip or craze. Only 
simple buffing by hand is necessary to remove ordinary 
traffic marks. Linogloss Wax is odorless when dry. The 
mild and pleasant odor lasts only while the wax is drying. 

One gallon of Linogloss Wax will give a protective 
coating to a floor area of 2000 to 3000 square feet, making 
it an economical as well as an efficient maintenance sundry. 

Lasting beauty in any floor comes through a proper and 
regular maintenance routine. The use of Armstrong's Lino- 
gloss Wax assures long-lasting beauty and a sparkling sur- 
face for all types of Armstrong's Resilient Floors. 




.85* 



LI 




206 



Armstrong's Liquid Cleaner 

Armstrongs Liquid Cleaner is a high quality product that is recom- 
mended for cleaning all resilient floor coverings, exeept asphalt tile and 
rubber tile. It is also suggested for use on painted walls, woodwork, and 
furniture. Although it is mild, Armstrong's Liquid Cleaner does its work 
quickly and thoroughly. 

Armstrongs Liquid Cleaner is easy to use; the penetrating action of 
the cleaner loosens dirt without the necessity of hard scrubbing. Only a 
small amount, mixed with water, is needed to remove the dirt that accu- 
mulates under normal use. A stronger solution may be used for remov- 
ing stubborn traffic marks or excessive dirt without any danger of injury 
to the flooring material. The use of Armstrong s Liquid Cleaner assures 
a fast, easy care routine without sacrificing either economy or efficiency. 





No. S-73 Sweeping 
Compound. Keeps dust 
down when sweeping. 
Safe for all floors. 



No. S-74 Cleaning 
Powder. For cleaning 
asphalt tile and rub- 
ber tile. Easy to use. 





Armstrong's Furniture Rests 

Armstrongs Furniture Rests are highly recommended 
for use on resilient floors, wood floors, and carpets. They 
provide protection from indentation marks caused by the 
weight of even the heaviest pieces of furniture. Four styles 
and thirteen sizes are available in a rich shade of brown 
that harmonizes with furniture finishes. Made of tough, 
high quality plastic, these rests offer many advantages. All 
have broad, flat surfaces which distribute the weight over 
a larger area. The cotter type rest is for use on furniture 
which has already been drilled for casters; the nail type can 
be used on furniture with solid legs. Both have the exclu- 
sive Armstrong ball and socket swivel construction that 
keeps the rest flat if furniture is tipped. The round and 
square cups are for use with larger pieces of furniture and 
heavy appliances which are not frequently moved. 



Armstrong's Linogloss 
Wax Applicator with soft 
lamb's wool head is now 
offered in a new, simplified 
model. Lamb's wool head 
on the new model is easily 
removed for cleaning. 
Handle is set at an angle 
which makes faster and 
easier waxing possible. 
Wax Applicator is made in 
two convenient sizes: No. 
S-60 with 9-inch head and 
No. S-61 with 6-inch head, 
both with 42-inch handles. 
Eliminates the bending and 
stooping associated with 
waxing floors. 



• 1/ 

• Nail Type (NT) \ 



Round Cup Type 
(NDC 6 & 7) 



Cotter Type 
(CT) 



Square Cup Type 
(NDC 125 to 325) 






No. S-128 Paste. For use in the installation of 
Armstrong's Linoleum, Cork Tile, Rubber Tile, 
Linotile, Accoflor, and Quaker Floor Covering. 
An all-purpose paste for installation on lining felt 
or directly on suspended wood or concrete sub- 
floors. Consistency permits easy spreading. Has a 
quick initial tack and exceptional bonding strength 
to help assure a permanent installation. 



No. S-290 Waterproof Cement. For use with all re- 
silient floors except asphalt and rubber tile. Ideal 
where waterproof bond is necessary. A new ce- 
ment with outstanding alkali-resistant qualities. 
Particularly suitable in waterproofing seams of 
linoleum, Linowall, and the seams and edges of 
sink-top or counter-top installations. Handles 
easily and is suitable for installations over metal. 



j ! Armslroi 



No. S-170 Flormastic. An emulsified as- 
phalt for use with Lumnite cement 
and sand as a floor fill. Consistency 
permits "feathering" to a thin edge. 






No. S-160 Emulsion. For installing as- 
phalt tile over No. S-150 lining felt 
on wood subfloors and directly to 
suspended concrete subfloors. 



No. S-140 Floor and Wall Size. Retards 
absorption of adhesives into dry or 
porous floor and wall surfaces. 




No. S-245 Top-Set Cove Base Cement. For 

installation of top-set cove base and 
cork tile wainscoting. Moistureproof. 



No. S-80 Asphalt Primer. Primes concrete 
subfloors on and below grade for in- 
stallation of Armstrong's Asphalt Tile. 




No. S-90 Asphalt Cement. For installa- 
tion of asphalt tile over primed con- 
crete subfloors winch arc in direct 
contact with the ground. 





Armstrong's 
ling f rit 




No. S-97 Felt Remover. For use in re- 
moving cither dry or semi-saturated 
felt. When Felt Remover is mixed 
with water and applied to the lining 
felt, felt can then he easily removed 
with spatula or long-handled scraper. 



No. S-96 Seam Protector. A sturdy 
canvas strip designed for pasting 
under linoleum seams when they 
are parallel to door hoards. Prevents 
seams from opening due to seasonal 
shrinkage of floor boards. 



No. S-150 Lining Felt. A special, semi- 
saturated rag felt for use under all re- 
silient flooring material installed over 
suspended concrete, terrazzo, marble, 
ceramic tile, metal or wood subfloors 
(must be used under burlap-backed 
goods laid over wood). Makes floors 
wanner, quieter, more resilient, and 
more comfortable. 

Absorbs much of the expansion and 
contraction of wood subfloors and helps 
to prevent the spreading of seams in 
resilient floor installations. 

Assures maximum bonding strength 
and is heavy enough to help smooth 
minor subfloor irregularities. 




No. S-127 Cement, Latex Type. For in- 
stallation of Linowall. Has good ini- 
tial tack, but allows sufficient time 
for sliding Linowall into place. 




No. S-280 Accoflor Cement. For in- 
stallation of Armstrong's Accoflor 
on concrete floors in direct contact 
with the ground on grade level. 



\ 




No. S-190 Crack Filler. For use in fill- 
ing cracks and score marks on con- 
crete subfloors. Also may be used 
for leveling uneven subfloors. 



No. S-72 100-pound Roller. For rolling 
all resilient floor installations except 
asphalt tile. Adequate weight for all 
thicknesses of floor covering. Con- 
structed of solid steel with babbitted 
bearings which permit free and easy 
rolling. The three-section construction 
prov ides a pivoting action that per- 
mits easy turning and smoother op- 
eration. Surfaces of the sections are 
smooth finished and do not mar the 
goods. Molded yolk gives the roller 
stnrdiness. Entire roller can be taken 
apart easily and is constructed for 
long service under hard wear. 




No. S-901 Notched Steel Paste Spreader. 

Spreads proper amount of adhesive 
for floor and wall installations. Re- 
movable blade is double-edged for 
longer life. Steel blade may be re- 
placed by rubber blade (No. S-903, 
not shown) for even distribution of 
paste on concrete subfloors. 



No. S-85 Pinch Bar. For 

raising woodwork. De- 
signed with extra-wide 
flange to protect trim. 




No. S-891 Notched Steel Trowel. For 

use in spreading adhesives. Has 
notches Ylq" deep on Vs" centers on 
one side and one end. End notching 
provides small spreader surface for 
getting into corners, around pipes, 
and behind stationary fixtures. 




No. S-92 Linoleum Knife. Tempered 
steel, regulation size; properly curved 
for general installations. 



No. S-86 Straightedge. 

75" long. Accurate tor 
cutting straight seams. 



No. S-87 Straightedge. 

Short, 37%" 45 angle 
end for mitering. Will 
not kink or warp. 




No. S-99 Linoleum Knife. Small size, 
regulation style; handy for wall in- 
stallations and close linoleum work. 



No. S-93 Notched Blade Knife. For cut- 
ting felt-base and felt-backed lino- 
leum. Edge does not "gum" up. 
Comes complete with lour blades. 




No. S-81 Universal Scriber, an all-pur- 
pose tool with many uses, including: 
all straight scribing, recess scribing, 
radius scribing, offset scribing, and 
circular and curved Linostrip cutting. 
Can also be used for cutting circles 
and circular bands from 1 inch to 7 
feet in diameter. Carrying kit has 
pocket for each part. Compact bundle 
contains: 1. Universal Bar. 2. 12" Ex- 
tension Rod, 3. 6" Extension Rod, 
4. Scribing Point, 5. Radius Attach- 
ment, 6. Pin-Holder, 7. Pins, 8. Pivot- 
Pin-Holder, 9. Recess Rod, 10. Coup- 
ling, 11. Cove and Base Rod, 12. 
Blade Holders, 13. Blades, 14. Han- 
dle, 15. Screwdriver. 



No. S-83 Linoleum Recess Scribing 
Tool. Small, lightweight, adjust- 
able to all gauges. Used lor 
scribing linoleum to (it metal 
edging on sink tops and square 
outside corners. 



No. S-84 18-inch Scribing Tool. 

Sturdy, lightweight, of durable 
steel. Accurately scribes any 
width from 2" to 16". 




No. S-88 Seam Cutter. A labor- 
saver for cutting long seams. 
Linoleum knife clamps firmly 
into position. Recommended tor 
quick and accurate cutting of 
plain, jaspe, and Marbelle lino- 
leum of Vs" or heavier gauge. 






No. S-95 Sandbags. Of heavy 
quality duck and tightly sewn. 
For weighting seams and also for 
areas where a heavy linoleum 
roller cannot be used. 




No. S-77 Asphalt Tile Roller. 

A sturdy steel tool for use 
in sink-top and counter-top 
installations and on other 
areas too confined for regu- 
lar 100-pound roller. 




No. S-17 Linotile Beveled Edging. 

For finishing edges at doorways 
or on aisles. Available in wide 
range of marble colors. 



Asphalt Top-Set Cove Base. Pro- 
vides a practical, easy-to-clean 
baseboard treatment for all re- 
silient floor installations. Gives 
tight fit when nailed or cement- 
ed in place. Supplied in black 
finish, 4" and 6" high. 




No. S-18 Asphalt Beveled Edging. 

For use in finishing edge of tile 
floors, at doorways, or along 
aisles. Available in black only. 





No. S-79 Asphalt Tile Punch. To protect 
all resilient floors from indentation by 
radiators and other permanent fixtures. 
A hole is punched out of floor covering 
and No. S-100 Aluminum Discs are 
then easily inserted. 




No. S-78 Pin Vise. For making a 
score line along which cold asphalt 
tile can be easily broken. Phono- 
graph needle clamped in place 
makes simple scribing point. 



No. S-76 Asphalt Tile Cutter. For cutting cold tilt- for use in 
places where the edges of the tile will be covered by molding 
or cove base. If a clean cut edge is desired, the tile should 
first be heated. Made from high-grade cast and malleable iron 
with tempered steel blades that may be removed for sharp- 
ening. Adjustable guide accommodates tiles up to 24" in length. 




No. S-ll Linowall Scriber. For quick 
and accurate scribing when fitting 
Linowall around bowls, cabinets, 
door jambs, window frames, and 
where ceilings join walls. 




No. S-9 Seam Roller and Fillet Form- 
ing Tool. For rolling seams of Lino- 
wall to assure a firm bond with 
the wall surface and to bring both 
edges of seam tightly together. 
Also used for rolling Linowall and 
Cove Base Fillet Strip into place. 



it 



No. S-15 5 / 8 -mch Radius Linowall 
Fillet Strip. For filling inside corners 
on Armstrong's Linowall instal- 
lations. No. S-29 %-inch Radius 
Cove Base Fillet Strip should be 
used for flash type sink-top and 
cove base installations. 




No. S-10 Inside Corner Forming Tool. 

Used in the installation of Lino- 
wall, for pressing material firmly 
into inside corners. Also helpful 
in forcing linoleum smoothly 
against fillet strip in flash type 
cove base installations. 




No. S-16 Beveled Cap Strip. For use 

with Linowall and Quaker Wall 
Covering, Beveled on both edges 
to save time on the job. Furnished 
in W gauge only. Assortment of 
marble and plain colors. 



212 




A COLOR PLAN 



for 



EVERY ROOM 




A definite color plan for each room in the house is 
a fundamental of good decoration. Each room should 
have a planned relationship between the colors of the 
floors, walls, and furnishings. For best results a color 
plan should be worked out before any actual decorat- 
ing is started. To simplify this task, Armstrong's Bu- 
reau of Interior Decoration has developed a number 
of color schemes suitable for use with the various pat- 
terns of Armstrongs Linoleum. Prepared by skilled 
decorators under the guidance of Hazel Dell Brown, 
head of Armstrong's Bureau of Interior Decoration, 
all of these schemes include colors for the wall drap- 
ery, and fabric materials. To plan a room around an 
Armstrong Floor, all that is necessary is to refer to 
the color schemes listed by number under each pat- 
tern. From these different suggestions, a selection of 
the most appealing plan can then be made. In these 
recommendations, descriptions of such things as wall 
paper, curtains, and upholstery are necessarily brief 
and require broad interpretation. 



Color Scheme Suggestions 

No. 1 

Linostrips or border* Nos. 45 and 46 

Baseboard and trim Natural wood 

Walls Light aqua with oyster white and mole brown 

Ceiling Mole brown 

Curtains " ' .WW * • • • Oyster white 

Upholstery Medium aqua blue 

No. 2 

Border No. 27 

Linostrip N () - ^ 

Flash type cove base ;; N<K ~ ' 

Linowall, full or dado ... .No. 712 

Upper walls Light Chinese red 

Trim and ceiling Oyster white 

Curtains Multi-colored 

Upholstery Black 

No. 3 

Border No. 29 

Linostrip . .No. 45 

Baseboard and trim rea rose 

W a U s Beige with rust, blue, white, and brown 

Ceiling".'.' White 



This dining room plan suggests a floor of Armstrongs 
Jaspe Linoleum, Style No. 3, inset with a Chinese Red 
Linostrip, Style No. 39. Accessories are planned in 
shades of red, yellow, and tan. Color schemes based on 
Armstrong's Linoleum Floors are readily available 
through Armstrong's Bureau of Interior Decoration. 

Curtains Blue and white 

Upholstery Blue 

No. 4 

Border No. 27 

Linostrip No. 42 

Flash type cove base -N o. 27 

Linowall, dado No- 709 

Upper walls Silver with white and green 

Trim White 

Ce iling Silver 

Curtains Green 

Upholstery White 

No. 5 

Border No. 30 

Linostrip No. 23 

Flash type cove base No 'J?? 

Linowall, dado No 711 

Upper walls White 

Trim White 

Ceiling Willow green 

Curtains White with green, red, and blue 

Upholstery Red 

No. 6 

Border No. 21 

Linostrip No. 48 

Flash type cove base No. 21 

Linowall, full or dado . .No. 708 

Upper walls Yellow with green, white, and tangerine 

Trim White 

Ceiling Dark green 

Curtains Dark green 

Upholstery Tangerine 

No. 7 

Border No. 60 

Linostrip No. 38 

Flash type cove base No. 60 

Walls .' Linowall No. 716 

Trim Oyster white 

Ceiling Turquoise 

Curtains Copper 

Upholstery Turquoise 



* If pattern goods arc selected, use final color for a border and other 
colors for Linostrips. Where the Held material is plain, jaspe, or Mar- 
belle, however, colors indicated arc recommended for Linostrips, 
separately or in combination. 



214 



No. 8 

Border No- > 1 

Flash typo cove base No. 34 

Linowall, full or dado No. 717 

Upper walls Aqua with gray, blue, and shocking pink 

Trim Strawberry pink 

Ceiling'.'.'.'.'.".' . ..Aqua 

Curtains Shocking pink 

Upholstery Bl " e 

No. 9 

Linostrips or border* Nos. 23 and 38 

Baseboard and trim Ivory white 

Walls Turquoise 

Ceiling Ivory white 

Curtains White with turquoise, burgundy, and violet 

Upholstery Violet 

No. 10 

Linostrips or border* Nos. 23 and 43 

Baseboard and trim Oyster white 

Linowall, full or dado No. 713 

Upper Walls Ice blue 

Ceiling Coral 

Curtains White with blue, coral, and green 

Upholstery Coral 

No. 11 

Border No. 25 

Linostrips Nos. 21 and 41 

Flash type cove base No. 25 

Linowall, full or dado No. 704 

Upper walls Terra eotta 

Trim Cray 

Ceiling White 

Curtains Cray and white 

Upholstery Silver gray 

No. 12 

Border No. 27 

Linostrip No. 48 

Flash type cove base No. 27 

Linowall, dado No. 703 

Upper walls Turquoise 

Trim and ceiling Lemon tint 

Curtains Blaek and white 

Upholstery Lemon 

No. 13 

Border No. 20 

Flash type cow base No. 20 

Walls White with green, shell pink, and brown 

Trim White 

Ceiling Nile green 

Curtains Brown 

Upholstery Shell pink 

No. 14 

Border No. 47 

Linostrip No. 37 

Baseboard and trim Fresco pink 

Walls Fresco pink with green, blue, rose, and eggplant 

Ceiling Blue 

Curtains Eggplant 

Upholstery Hose 

No. 15 

Border No. 27 

Linostrip No. 48 

Flash type cove base No. 27 

W alls Smokie blue 

Trim White 

Ce iling Patent leather black 

Curtains White and blaek 

Upholstery Yellow 

No. 16 

Linostrips or border* Nos. 40, 49, and 42 

Baseboard and trim Sea foam green 

Linowall, full or dado No. 705 

Upper walls Light jade green 

Ceiling White 

Curtains White with coral, carmine, and green 

Upholstery ( larmine 



No. 17 

Border No. 46 

Linostrips Nos. 23 and 28 

Baseboard and trim Taupe 

Walls Pomegranate red 

Ceiling Oyster white 

Curtains. . . .Oyster white with pomegranate red and chocolate 
Upholsten . . '. Chocolate 

No. 18 

Border No 27 

Linostrips Nos. 26 and 23 

Baseboard and trim Silver gray 

Walls Gray and white 

Ceiling Grayed yellow 

Curtains Gray 

Upholstery Dark gray with java gold and coral 

No. 19 

Linostrips or border* Nos. 44 and 47 

Baseboard and trim Orchid 

Walls Mauve 

Ceiling Eggplant 

Curtains Mauve with white, green, and eggplant 

Upholstery White 

No. 20 

Linostrips or border* Nos. 22, 33, and 39 

Flash type cove base No. 22 

Trim Chartreuse 

Walls Light yellow-green 

Ceiling Chinese red 

Curtains White with green and red 

Upholstery Suede gray 

No. 21 

Border No. 27 

Flash type cove base No. 27 

Linowall, full or dado No. 706 

Upper walls White 

Trim To match Linowall 

Ceiling White 

Curtains Multi-colored 

Upholstery Chinese jade 

No. 22 

Linostrips or border* Nos. 48 and 30 

Flash type cove base No. 30 

Trim Yellow 

Walls Yellow 

Ceiling White 

Curtains W hite with yellow, blue, rose, and wine 

Upholstery Ice blue 

No. 23 

Border No. 39 

Baseboard and trim Ivory white 

Walls Ivory white 

Ceiling Cardinal 

Curtains Multi-eolored with red predominating 

Upholstery Chinese red 

No. 24 

Linostrip No. 23 

Baseboard and trim White 

Walls Silver gray 

Ceiling Suede gray 

Curtains White with gray, yellow, and jade 

Upholstery Pale gold 

No. 25 

Linostrip No. 23 

Baseboard and trim Natural wood 

Walls Parchment 

Ceiling White 

Curtains White with multi-colors 

Upholstery Cafe au lait 

*If pattern goods are selected, use final color for a border and other 
colors for Linostrips. Where the field material is plain, jaspe, or Mai 
belle, however, colors indicated are recommended for Linostrips, 
separately or in combination. 



215 



TABLE OF ROLL YARDAGE* 



Square Yards 

Min. Max. 

Plain Linoleum 2 yards wide 
Full-size rolls — all gauges 

and colors 30 66.7 

Quarter-size rolls — standard 

gauge— special colors 15 20 

Jaspe Linoleum 2 yards wide- 
all gauges 30 66.1 

Marbelle Linoleum 2 yards 

wide— all gauges 30 66.1 

Inlaid Linoleum 2 yards wide- 
all gauges 30 66.7 

Quaker Moor Covering 2 yards 

wide 40 66.7 

Single rolls cannot be supplied larger than the maximum shown. 



Square Yards 

Min. Max. 

Quaker Moor Covering 3 yards 

wide 45 100 

Quaker Floor Covering 4 yards 

v wide 60 133 

Standard Floor Covering 2 yards 

wide 40 66.7 

Standard Floor Covering 3 yards 

wide 45 100 

Standard Floor Covering 1 yards 

wide 1 60 L33 

Rug Border 2 yards w ide 40 57f 

Linowall I yard wide L5 33.5 

Linowall 2 yards w ide 30 66.7 



Lineal 
Min. 



Feet 
Max. 



Quaker W all Covering 
54 inches wide 



.40 101 



Lineal 
Min. 
. .20 
. .30 



Rug Border 24 inches wide 
Rug Border 36 inches wide 
Quaker Passage Covering 24 

inches wide 20 

Quaker Passage 1 Covering 36 

inches wide 20 

Standard Passage Covering 24 

inches wide 20 

Standard Passage 1 Covering 36 

inches wide 20 

Rubber Runner 36 inc hes wide— 

f a 



Yards 
Max. 

30f 
57 

33.5 

33.5 

33.5 

33.5 
50 



TABLE OF PATTERN REPEATS 



Embossed Inlaid Linoleum 
Heavy (Vs") Gauge 



Match 

6260 9" 

6271 54" 

6280 IS" 

6284 I8- 
60 10 18" 



6350 18" 

6391 18" 

6392 18" 

6410 18" 

6411 18" 



Straight Line Inlaid Linoleum 
Heavy (Vs") Gauge 



210 

21 1 
220 

22 1 



Match 

. . 18" 
. . 18" 
. . 18" 
. . IS" 



246 
2 17 
290 
29 1 



Match 

.12" 
. .12" 
. . 18" 
. . 18" 



Embossed Inlaid Linoleum 
Standard Gauge 





Match 




Match 


5340 


18" 


5731 ... 


18" 


5341 . . . 


18" 


5740 . . 


18" 


5352 . . . 


18" 


5741 . . . 


18" 


5400 . . . 


18" 


5750 . . . 


18" 


5730 . . . 


18" 


5751 . . . 


18" 



5760 
576 1 
5770 



. . 18" 
.18" 
. . 18" 



5771 
5780 
578 1 



. 18" 

. 9" 
. 9" 



Straight Line Inlaid Linoleum 
Standard Gauge 



0286 
0377 
0487 
0488 
0501 



Match 

. . 9" 
. . 18" 
. . 18" 
18" 
. . 18" 



0511 9" 

0530 18" 

0531 18" 

05 10 IS" 

0541 IS" 



Straight Line Inlaid Linoleum 
Light Gauge 



Match 

18060 9" 

18065 9" 

18190 18" 

18191 18" 



Match 

18210 18" 

L8213 18" 

18220 18" 

18221 18" 



Quaker Floor Covering 



2565 
2585 



Match 

. . IS" 

. . 18" 



2 58 6 
26 15 



Match 

. . . 18" 
.1 8" 



2616 IS" 

2645 M" 

26 16 IS" 

2655 .8" 

2656 IS" 

2665 IS" 

2666 18" 

2675 IS" 

2676 18" 

2685 18" 

2686 IS" 

2695 IS" 

2696 18" 



2705 18" 

2706 IS" 

2710 IS" 

271 1 IS" 

2720 IS" 

272 1 IS" 

2 87 3 6" 

29 10 0 

2942 0 

2943 0 

2946 0 

2981 IS" 



Standard Floor Covering 



Match 

12430 9" 

125 11 IS" 

12550 IS" 

12551 18" 

12560 IS" 

12561 18" 

12562 18" 



Match 

12570 IS" 

12580 18" 

12581 IS" 

12590 18" 

125^)1 IS" 

12600 IS" 

12601 IS" 



Quaker Wall Covering 

Match Match 



S7 1 

872 
873 



. . . vy 
. . . 4W 
. . .4W 



S74 
S75 
S76 



.4'," 
AW 




In order to use the Estimating Table (shown on facing page), 
it is advisable to employ a square cut from cardboard or other 
heavy paper SV4" x 10%". Make a dotted line about PV from 
the edge along two adjacent sides of this cardboard sheet; then 
cut along this line (see illustration above). The L-shaped piece 
will provide a square adequate for use with the chart. 

In estimating the yardage of linoleum required by a room ol 
a given dimension, the two inside edges of the square are 



ESTIMATING TABLE ■ ) 




placed on the chart along the lines indicating the length and 
w idth. If, for example, the room is L'V wide x 14' long, the 
square is placed as shown above. The figure which shows in 
the angle of the square indicates the number of square yards 
required— 22.2. In addition, the area framed by the square con- 
stitutes an actual layout of the room, showing direction of the 
material, number of 0' widths, plus number of seams required. 
For fuller explanation of chart itself, see next page 1 . 



216 



ESTIMATING TABLE: PLAINS, JASPES, MARBELLES 



1 

C 


1 

U 

> • 


1 

i 


N 
N 

• 

a 


1 

N 
N 

i" 

q 


M 


N 
k 

c 


1 

N 


1 

N 
C 

• 

c 


» »* 

CD 


i 

** 

6 


J 

« 

0" 


1 

1 

a 
c 


- i 
c 


— r 

c 


r 

i 

o 


1 

> 


I 

> v 

a 


1 

. « 

1 c 

1 


■ 1 

; ! 

> * 
a 


1 

»■ 

. * 

k c 

> 


' j 

> j 

0 


1 

! c 
*> 


i l 
> J 

0 


1 


: 1 
> : 

a 


1 

» l 

! c 

j 


> < 

0 


I 

. c 

> c 


I 1 

> K 

! o 


i 

u 


> 

) Q 

c 


1 

0 


9 

> «■ 
0 


1 

hi 

j ( 


3 

> 0 
0 


0 

1 c 


) 




* 

M 
O 

^ • r urTtl 
5; LENvln 




















































































16 7 


16.7 


16.7 


10 7 


16 7 


16 7 


14 7 


14 7 


14 7 


14 0 


4 0 


14 J 


12 5 


12 5 


12 5 


12 5 


12.5 


12 5 


10 5 


10 5 


10 5 


9 8 


9 8 


9 8 


8 3 


8 3 


8 3 


83 


8 3 


8 3 


6 3 


6 3 


6 3 


6.7 


6 7 


5 7 


►0 




45 .0 _ 




18 0 


18 0 


18.0 


18 0 


18 0 


18 0 


15 8 


15 8 


15 8 


15 0 


15 0 


16 0 


13.5 


13 5 


13 5 


13 5 


13 5 


13 5 


113 


11 3 


113 


10 5 


10 5 


10 5 


9 0 


9 0 


9 0 


9 0 


9 0 


9 0 


6 8 


6 8 


6 8 


6 0 


6 0 


c-> 

r 


» 




6-6" 




19.3 


19 3 


19 3 


19 3 


19 3 


19 3 


17.0 


17 0 


17 0 


16.2 


16 2 


10 2 


14 5 


14 5 


14 5 


14 6 


14 5 


14 5 


12.2 


12 2 


12 2 


11 3 


11 3 


1 1 3 


9 7 


9 7 


9 7 


9 7 


9 7 


9 7 


7 3 


7 3 


7 3 


6 5 


<T> 


01 


00 




7-0'_ 


20.7 


20.7 


20.7 


20.7 


20 7 


20 7 


18.2 


18 2 


18 2 


17.3 


17.3 


17 3 


15 5 


15 5 


15 5 


15 5 


15.6 


15 5 


13 0 


130 


13 0 


122 


12 2 


12 2 


10 3 


103 


10 3 


10 3 


103 


10 3 


7 8 


7 8 


7 8 


© 


C 


o 






7'-6" 




220 


220 


22 0 


22 0 


22 0 


22 0 


19 3 


19 3 


19 3 


18 3 


18 3 


18 3 


10 5 


16 5 


16 5 


16 5 


16 5 


10.5 


13 8 


13 8 


13 8 


12 3 


12 8 


12 8 


11 0 


11 0 


110 


11 0 


11 0 


11 0 


8 3 


8 3 


oo 

CO 


cJ 


C^ 




b 




8 -0 _ 




233 


23 3 


23 3 


23 3 


23 3 


23 3 


20 5 


20 5 


20 5 


19 5 


19 5 


19 6 


17.5 


17 5 


17 5 


17 5 


17 5 


17 5 


14 7 


14 7 


14 7 


13 7 


13 7 


1 3 7 


117 


117 


11 7 


11 7 


11 7 


11 7 


8 8 


00 
00 


oo 


00 


OD 




Go 




8-6' 




24.7 


24.7 


24 7 


24.7 


24 7 


21 7 


21 7 


21 7 


21 7 


20 7 


20 7 


20 7 


18 5 


18.5 


18 5 


18 5 


18 5 


18 5 


15 5 


15 5 


15 5 


14 5 


14 5 


! 1 S 


12 3 


12 3 


12 3 


12 3 


12 3 


12 3 


CO 
CO 


CO 


CO 

CO 


oo 


CO 


Ot 


cn 




9 -0 - 


26 0 


26 0 


26 0 


20 0 


2G 0 


26 0 


22 8 


22 B 


22 8 


21.7 


21 7 


21 7 


19 6 


19.5 


19 6 


19 5 


19 5 


19.5 


16 3 


16 3 


16 3 


15 2 


15 2 


15 2 


13 0 


13 0 


13 0 


13 0 


13 0 


o 


tO 

od 


i 


0 
B 


CO 

00 




CC 


00 


0 




9'-6" 




27 3 


27 3 


27 3 


27 3 


27 3 


27 3 


24.0 


24 0 


24 0 


22 8 


228 


22 8 


20 5 


20.5 


20 5 


20 5 


20 5 


20 5 


17.2 


17 2 


17 2 


16 0 


10 0 


10 0 


13 7 


13 7 


13 7 


13 7 


CO 

-J 


CO 


o 






o 
co 


to 
to 


CO 


CD 


rx 




10 -0 - 




28.7 


28.7 


28.7 


28 7 


28 ,7 


28 7 


25 2 


25 2 


25 2 


24 0 


24 0 


21 0 


21 5 


21 5 


21 5 


21 5 


21 5 


21 5 


18 0 


18 0 


18 0 


16 8 


10 8 


16 8 


14 3 


i 3 


14 3 


co 


co 


Co 


o 




» 


o 
■ 


to 


to 


'vO 


to 




10-6" 




30.0 


30 0 


30 0 


30 0 


30 0 


30 0 


26 3 


20 3 


20.3 


25 0 


25 0 


25 0 


22 5 


22 5 


22 5 


22 5 


22 5 


22 5 


18 8 


18 8 


18 8 


17.5 


17 5 


11 5 


15 0 


15 0 


b 


o 


cn 

o 


C7» 

b 


z 






CO 


b 


e 


- 


b 




11-0 - 




31.3 


31 3 


31 3 


31 3 


31 3 


31 3 


27 5 


27 6 


27.6 


20 2 


20 2 


20 2 


23 5 


23 5 


23 5 


23 5 


23 5 


23 5 


19 7 


19 7 


19 7 


18 3 


18 3 


18 3 


15 7 








CJ> 




oo 




X 


oo 








1. 




11-6 




32 7 


32 7 


32 7 


32 7 


32 7 


32.7 


28 7 


28 7 


28 7 


27 3 


27 3 


27 1 


24 5 


21 5 


24 5 


24 5 


24 5 


24 5 


20 6 


206 


20 5 


19 2 


19 2 


19 2 




& 


w 




c^ 


CO 


CO 






CO 


o 


o 




1 




12 -0 - 




34 0 


34 0 


34 0 


31 0 


3 1 0 


34 0 


29 8 


29 8 


29 8 


28 3 


28 3 


28 3 


25 5 


25 5 


25 5 


25 5 


25 5 


25 5 


21 3 


21 3 


21 3 


19 8 


19 8 


; ; 


b 


b 


o 


o 


b 


o 








0D 


CO 


CO 




X 




12-6" — 


35 3 


35 3 


35 3 


35 3 


35 3 


35 3 


31 0 


31 0 


310 


29 5 


29 5 


29 6 


26 6 


26 5 


26 5 


20 5 


26 5 


20 5 


22 2 


22 2 


22 2 


20 7 


o 


o 


• i 


rj 


7J 


rj 




rj 


" 






CO 


co 


0D 


x 


rx, 
■ • 




13 -0 - 




36 7 


36 7 


30 7 


30 7 


36 7 


30 7 


32 2 


32 2 


32 2 


30 7 


30 7 


30 7 


27 6 


27 5 


27 5 


27 5 


27 5 


27 6 


23 0 


23 0 


23 0 


£2 


to 




00 


00 


00 


00 


z 


OO 

CO 


X 




1 


OD 




CO 


o 


to 




13.6" — 


380 


38 0 


38 0 


38 0 


38 0 


38.0 


33 3 


33 3 


33 3 


31 7 


31 7 


31 7 


28 6 


28 5 


28 5 


28 6 


28 5 


28 5 


23 8 


23 8 


00 


to 


8 




CO 

b 


CO 

b 


o 

b 


to 
o 


to 
o 


to 

b 


CO 






z 








-t 




14-0 


39 3 


39 3 


39 3 


39 3 


39 3 


39 3 


34 5 


34 5 


34 5 


32.8 


32 8 


32 8 


29 5 


29 5 


29 5 


29 5 


29 5 


29 5 


24 7 


-j 




8 

o 


b 


CO 

o 


to 
-1 


to 


CO 


to 


tO 


to 
-J 


cr. 






cr 


CO 


to 




'O 




14.6' 


40 7 


40 7 


40 7 


10 7 


40 7 


40.7 


35 7 


36 7 


35 7 


34 0 


34 0 


31 0 


M) 5 


30 5 


30 5 


30 6 


30 5 


30 5 




to 




8 

00 


8 


CO 


8 


o 


8 


8 




o 
o 












CO 




0 




15-0 


12 0 


42 0 


42 0 


42 0 


42 0 


12 0 


36 8 


36 8 


36 8 


35 0 


35 0 


35 0 


31 6 


31 5 


31 5 


31 5 


31 5 




8 

CO 


8 


CO 




to 




o 


o 


r ia 
o 


o 


o 


o 


b 




oo 


b 


b 


o 




0 




15-6" — 


43 3 


43 3 


43 3 


43 3 


43 3 


13 3 


38 0 


38 0 


38 0 


30 2 


30 2 


30 2 


32 5 


32 5 


32 5 


32 5 


<J 


g 




to 


To 


w 










to 


217 


to 








!7> 


CO 


bi 


b 


r 


0 




16 -0 - 


44.7 


44 7 


44 7 


44.7 


44.7 


44 7 


39 2 


39 2 


39 2 


37 3 


37 3 


37 3 


33 5 


33 5 


33 5 


8 


CO 


8 


8 
o 


8 

o 


o 


8 


g 




-o 


8 

u 


8 


8 






o-> 
oo 




cn 

0D 


CD 


o 


o 


o 


r 




16-6" — 


16 0 


16 o 


46 o 


46.0 


46 0 


46 0 


40 3 


40 3 


10 3 


38 3 


38 3 


38 .! 


31 5 


31 5 


I 


I 


I 


CO 


8 


28 8 


8 

OC 


o 


b 


8 

3D 


\i 

o 


8 

o 


8 

o 


8 

o 


8 

b 


8 

o 


co' 






Co 


b 


b 








17 -0 - 


47 3 


47 3 


47 3 


47 3 


47 3 


17 3 


41 5 


41 5 


41 5 


39 5 


39 5 


39 6 


35 6 






8 




CO 


8 


8 


8 




-J 




I- 


8 


8 




Li 


Lo 


b 




oo 


-) 

00 


■ 


Ct-' 


X 






17-6" — 


43 7 


48 7 


48 7 


18 7 


48 7 


48 7 


12 7 


42 7 


42 7 


10 7 


40 7 


10 7 










Co 


Co 


8 


o 
b 


o 


8 


8 


8 


r.; 


to 


to 

CO 












CD 


OD 
CO 


CO 


o-> 
U 


o 






18-0 


50 0 


50 0 


50 0 


50 0 


50 0 


50 0 


43 8 


43 8 


13 8 


41.7 


11 7 




137 








o> 


b< 




Co 


CO 


to 


8 


Lo 


Z 


o 


o 


o 


o 


o 


OD 


00 
oo 


OD 
0D 


o> 


-J 


e> 






18-6" — 


51 3 


51.3 


51 3 


51 3 


51 3 


51 3 


46 0 


45 0 


45 0 


42 8 


CO 


xj 


u> 


8 


OD 


ao 




CO 


to 






8 


£ 

o 


8 

o 


a 


to 


to 


to 






CO 


CO 
CO 


CO 


to 


to 








19 -0 - 


52 7 


52 7 


52.7 


52 7 


52 7 


62 7 


40 2 


40 2 


46 2 


o 


b 


o 




to 


to 


to 

Cn 


to 


CO 


u 

o 


8 

o 


8 

o 


CO 

o 


8 

OD 


o 

0D 


CO 


8 

CO 




8 

CO 




CO 


to 

OD 


CD 

OD 


CO 
00 








to 




19.6" — 


54 0 


54 0 


54 0 


54 0 


54 0 


54 0 


47 3 


47 3 




b 


o 


© 


o 


S 


o 


o 


s 


140 5 


8 

OO 


to- 

oo 


CO 




cn 


CO 






o 


8 

b 


b 


o 


o 
u 


8 


o 


00 

o 


00 


CD 

o 


c- 




20-0- 


65 3 


55 3 


56 3 


55 3 


56 3 


65 3 


48 5 


6 






46.2 47 


46 2 47 


41 5 42 


41 5 42 


41.5 42 


41.5 42 


41 5 42 


415 42 


34.7 35 


34 7 35 


34.7 36 


32.3 33 


32.3 33 


32 3 33 


27.7 28 


27.7 28. 


27.7 28. 


27.7 28. 


27.7 28. 


27.7 28. 


20 8 21 


20 8 21 


20 8 21. 


18.6 19. 


18 5 19 


18.5I19 


13.8 | 14 




20-6" — 


68 0 


58 0 


58 0 


58 0 


58 0 


00 

b 


).7 50.8 


1.7 50 8 


1.7 50.8 


OO 


CO 


CO 






CO 


CI 


CO 


CO 


5 36 3 


6 36.3 


5 36.3 


2 33 8 


2 33 .8 


2 33.8 


3 29 0 


3 29.0 


3 29.0 


3 29.0 


3 29 0 


3 29 0 


3 21.8 


3 21 8 


3 21.8 


0 19 3 


0 193 


0 19.3 


2|14 5| 




21-0" 
21-6" — 
























49.5 J 




n 










CO 


37 2 3 


37.2 3 


34.7 3 


34 7 3i 


34 7 31 




8 


8 


29.7 3( 


o 


29.7 3( 


to 

N 


to 
!^ 


tj 


to 


19.8 2( 




14 8 |lf 




22-0 


62 0 


62 0 




>0.7 62 C 


50 7 62.C 


SO 7 62 0 


CO 


>3 2 54 3 


►3.2 54 3 


►0.7 517 


0.7151.7 


0.7161.7 


.5.6 46.5 


5.6 46 5 


5.5 46.5 


5.5 46 5 


5 5 46 5 


5 6 46.5 


8.0 38 8 


8.0 38.8 


B O 38.8 


5.5 36 2 


5 5 36.2 


S 6 36.2 


3 3 31 0 


) 3 31.0 


) 3 31.0 


)3 310 


) 3 31 0 


)3 31 0 


! 8 23.3 


5 8 23 3 


! 8 23 3 


> 3 20.7 


) 3 20.7 


> 3 20 7 


.2 15 5 




22-6" — 

23 -0 - 


03 3 




>j 63 2 


j 63 .3 


s 


G 




c£ 






tO 
OD 


62 8 


-■■ 












9 


to 


CO 

<o 


" 
o 




o 








31.71 


31 7 




CO 
00 




8 

00 








X, 




23-6" — 


2 


2 








2 


s 


5 


8 


o 


o 


o 


cn 


00 


ft 

Cn 


t 


OO 




o 


© 


8 


OD 


ao 


00 


to 

CO 


to 


to 

CO 


it 


a 


a 

CO 


to 

Co 




Co 




to 








24-0"- 



X X X xx xx ax x X X xx xx xx X X X xx xx xx 



material without seams when the final width is more than 3'. 
If it is desirable to avoid cross seams when the final width is 3' 
or less, the yardage figure at the next 6' width on the chart 
should be read. If cross seams are acceptable, however, when 
the final width is 3' or less, the yardage shown in those columns 
marked X (for final widths of more than 18" and up to and in- 
cluding 3') are based on one cross seam. Similarly, the yardages 
marked XX (for final widths of 18" or less) are based on two 
cross seams. 

This chart applies only to patterns which have no matching 
repeat; namely, Plains, Jaspes, Marbelles. 

X- Yardage based on one cross seam for final widths of more than 18" 
and up to and including 3\ 

XX— Yardage based on two cross seams for final widths of 18" or less. 

NOTE: When cross seams are to be avoided altogether in the final 
width, read the yardage figure at the next 6' width on the chart. 



This Estimating Table shows room areas in square yards and 
also shows to scale exactly where seams will fall. The heavy 
lines on the chart represent seams; and the space between them 
is equal to one 6' width of linoleum. To allow for any variation 
in the wall and to provide sufficient material for scribing, the 
yardage figure in each square includes an extra 3" on the 
length of each piece. 

Furthermore, because the yardage required for any particu- 
lar room may vary according to the way in which the material is 
placed, it is advisable to check the yardage both ways. For ex- 
ample, a room lO'-O" wide by 17'-6" long will require two 
pieces 6'-0" wide by 17'-6" long or 23.7 square yards if the 
material is laid the length of the room. But if the material is 
laid the width of the room, three pieces 6'-0" wide by 10' -3" 
long or 20.5 square yards will be required. 

The yardages shown on this table are based on installing the 



217 



INSTALLATION OF LINOLEUM 



In order to give completely satisfactory service, 
linoleum must be properly installed according to fac- 
tory specifications. Generally speaking, the service- 
ability of any linoleum floor depends not only on 
the quality of the linoleum but also on the quality of 
(1) the underlying subfloor, (2) the workmanship with 
which the linoleum is installed, and (3) the care and 
maintenance it receives. The following paragraphs 
give a brief description of the major steps involved in 
a linoleum installation. However, this limited infor- 
mation should not be considered as a substitute for 
complete instructions and specifications. 

Subfloors 

Linoleum can be installed over just about any type 
of subfloor— wood, concrete, terrazzo, tile, metal, or 
marble— but only if the subfloor is suspended. It 
should never be laid over any subfloor that is in direct 
contact with the ground, either on or below grade. 
This is because the moisture that is always present in 

such subfloors not 
only may destroy 
the bonding of the 
linoleum paste but 
also may eventual- 
ly deteriorate the 
linoleum. The type 
and condition of 
the subfloor will, 
to a large extent, 
determine what 
practices should be 
followed during in- 

In preparing wood subfloors, all high spots ^ 
should be planed or sanded smooth. Loose stallation. 
hoards should be renailed and the nails 

countersunk as illustrated above. One Or tile mOSt 




important steps in subfloor preparation is to make sure 
that the surface is perfectly smooth and firm. Irregu- 
larities such as cupped floor boards and high spots 
in concrete not only mar the appearance of the lino- 
leum after it is installed but also often cause ac- 
celerated and highly conspicuous wear. 

Most linoleum is laid over wood subfloors. These 
should be of double-layer construction with the top 
layer consisting of tongue-and-groove boards not more 
than 3 inches wide. If the floor is only of single-layer 
construction, or if the top layer does not meet these 
specifications, then a layer of plywood or hardboard 
should be added before the linoleum is installed. 

If the subfloor is of double-layer construction, it 
should be checked for firmness and all loose boards 
nailed down tightly. At the same time all cracks and 
holes should be filled with tightly fitting pieces of 
wood or plastic wood. Then, if the surface of the 
floor is smooth and level and is completely free from 
oil, paint, and varnish, it is ready for the mechanic 
to begin the installation of the linoleum. 

Sometimes it is 
necessary to sand 
or plane old floors 
to remove rough 
spots, oil, or old 
paint and varnish. 
When this is the 
case, or when lino- 
leum is being in- 
stalled over new 
floor boards, the 
surface should be 

treated with a coat- freshly sanded floor boards whe ther 

incr nf Arm«;rrnnP' , S old or new, are not sized, they have a 

ing or Armstrong b tendency to absorb moisture from the i in o- 

Floor and Wall leum paste and to cup as shown above. 





In this ideal situation, where the subfloor is of double-layer construction 
with the top layer of tongue-and-groove boards running at right angles to 
the under floor, both lining felt and linoleum should be installed with 
seams running parallel to the joints of the under floor. 



Many homes have single-layer floors of tongue-and-groove boards as il- 
lustrated above. Before linoleum is installed over floors of this type, the 
floor boards should be covered with a layer of Temwood or plywood. 
Felt and linoleum can then be installed without danger of splitting. 



218 



Size before the installation is made. This prevents 
the boards from absorbing excessive moisture from 
the paste which may cause swelling and cupping of 
the boards after the linoleum is in place. (See illus- 
tration.) Such cupping puts an excessive strain on the 
linoleum and tends to hasten wear. 

If the subfloor is concrete or any other material but 
wood, the same care must be taken to make sure that 
it is smooth and clean. Paint, varnish, oil, and wax 
should be removed completely; cracks should be filled 
with Armstrong s Crack Filler; uneven places should 
be leveled with Armstrongs Flormastic. As a final 
step, the entire surface must be cleaned well and al- 
lowed to dry thoroughly. 

Lining Felt 

The desirability of the use of lining felt between 
linoleum and the subfloor depends on (1) the type of 
subfloor and (2) the backing material of the linoleum 
being installed. All burlap-backed linoleum installed 
over a wood subfloor should be pasted in place over 
a layer of lining felt. This felt will absorb the move- 
ment caused by seasonal shrinking and swelling of 
the floor boards and thus reduce strain on the lino- 
leum. (See illustration.) If the linoleum has a "Safety- 
Back" or "Armofelt Back" the use of lining felt is 
optional. Although the use of lining felt with these 
type backings helps to smooth out minor irregulari- 
ties in the subfloor, it does make the lighter gauges of 
linoleum more susceptible to indentation by furniture. 
In this latter case it is absolutely necessary for all 
furniture to be equipped with furniture rests of the 
proper size. 

With subfloors other than wood, the use of lining 
felt is optional; though if felt is used, the finished 




When burlap-backed linoleum is Lining felt installed between bur- 
installed over wood subfloors with- lap-backed linoleum and wood sub- 
out a layer of lining felt, seasonal floors absorbs seasonal swelling and 
swelling of the floor may cause the contraction of subfloor and helps 
linoleum to split. prevent linoleum from splitting. 



floor will be generally smoother and quieter than if 
the linoleum is pasted direct. 

When lining felt is used, it should be cut to fit 
closely and smoothly, pasted to the subfloor with lino- 
leum paste, and then rolled thoroughly to eliminate 
any bubbles or air pockets that may be present. 



Installation 

After the subfloor has been prepared and the lining 
felt, if used, pasted down, the actual installation of 
the linoleum consists of several skilled operations- 
cutting the six-foot-wide sections to fit the room, 
matching adjoining pieces so that the pattern repeat 
is maintained, and cutting tight, invisible seams. 

The linoleum is cut to fit either by knifing-cutting 
away small sections of excess material with a sharp 




At left is shown how lino- 
leum is knifed to fit along 
a baseboard. By cutting 
away excess linoleum a 
little at a time, the me- 
chanic can produce a fin- 
ished job that fits accu- 
rately around the entire 
room. In general, knifing 
is slower than scribing. 



The diagram at the right 
shows how dividers can 
be used for scribing lino- 
leum. After wall irregu- 
larities are transferred to 
the linoleum with divid- 
ers, the mechanic removes 
the material along the 
scribed line and fits the 
piece tightly to the wall. 



knife-or by scribing-transferring wall irregularities 
onto the goods with dividers or a special tool and 
then cutting along this line. (See illustrations.) 

Pattern matching is not necessary with Plain lino- 
leum. With Marbelle and Jaspe linoleum there are no 
actual patterns to match, but adjoining pieces should 
be turned end for end to produce the best appearing 
and least obvious seams. Embossed Inlaid and 
Straight Line Inlaid linoleum have distinct pattern re- 
peats which must be matched perfectly at the seams 
or the over-all floor loses much of its effect. 

Seams in Plain, Marbelle, and Jaspe linoleum are 
cut by overlapping adjoining pieces slightly and then 



Seams in plain, jaspe, and 
Marbelle patterns are made 
using a steel straightedge 
as a guide. Cut is made 
through overlap of adjoin- 
ing pieces. Alternate strips 
of jaspe and Marbelle lino- 
leum should be turned 
end-for-end to make best 
appearing seams. 





219 



cutting through both pieces of material using a steel 
straightedge as a guide for the knife. In cutting seams 
in pattern goods, the edge of one section is straight- 
edged first. Then the adjoining section is placed prop- 
erly to preserve the pattern line, and the seam is cut 
using the previously cut edge as a guide for the knife. 

After the linoleum has been fitted and pasted 
down, it is rolled with a 100-lb. roller to eliminate 
air pockets and to assure a close, uniform bond with 
the subfloor. As final steps in installation, all excess 
paste should be removed from along seams and 
around the edges of the floor with a damp cloth. The 
seams should be "ironed" with a hammer head or simi- 
lar piece of smooth metal to make them tight. 




Pattern matching at seams is extremely important. When pattern goods 
are laid so that repeats do not fall opposite each other, left above, effect 
of design is destroyed. But when repeats in the pattern fall opposite each 
other, as at right above, the design forms a single unit. 



INSTALLATION OF WALL COVERINGS 



The installation of Armstrongs Linowall and Arm- 
strong's Quaker Wall Covering involves many of the 
same problems encountered in the installation of 
linoleum. Walls under these materials, like the sub- 
floor under linoleum, must be smooth, firm, and in 
generally good condition. Like linoleum, Linowall 
and Quaker Wall Covering are installed in large sec- 
tions necessitating accurate fitting. 

Both Linowall and Quaker Wall Covering can be 
installed over firm plaster and several types of wall- 
board. Quaker Wall Covering can be installed over 
oil paints and enamels 
that are in good condi- 
tion. Neither material can 
be installed over loose 
plaster, fibrous wall- 
boards, wood, wallpaper, 
canvas, or water paint. 
Old plaster makes a per- 
fectly satisfactory base 
provided loose spots are 
removed and all cracks, 
chips, and holes filled 
with patching plaster. 




The surface of both old and new plaster should be 
given a brush coating of Armstrongs Floor and Wall 
Size before wall covering is installed. If Quaker Wall 
Covering is to be installed over oil paint or enamel, 
the surface of the paint should be scored thoroughly 
with rough sandpaper. With all types of walls, the 
surface must be clean, dust-free, and dry at the time 
the adhesive is applied. 

Both Linowall and Quaker Wall Covering can be 
curved around inside and outside corners without the 
use of vertical molding strips, provided the radius of 

the curve is at least %". 
The rounding of such 
corners is one of the most 
important steps in prepar- 
ing the wall to receive 
the covering. 

Installations of wall 
covering are of two basic 
types— those that cover an 
entire wall area and those 
that extend only to wain- 
scot height. Both types 
use most of the same in- 




*P7 



When loose spots in old plaster must 
be cut away for patching, the me- 
chanic should cut the hole wider at 
the lath than at the surface as illus- 
trated above. Then the patching 
plaster cannot fall out of the hole if 
it shrinks slightly in drying. After 
the hole has been patched and the 
patch is thoroughly dry, the surface 
should be sanded as shown at the 
left so that it will be smooth and 
flush with the surface of the wall. 
Patched spots that are not com- 
pletely smooth will show through 
the surface of the wall covering. 



If wall covering is being installed 
over an entire wall area from floor 
to ceiling, adhesive is spread on the 
wall with a notched plasterer's 
trowel as shown above. After the ad- 
hesive has been spread, the wall cov- 
ering is unrolled onto the wall from 
ceiling to floor, care being taken to 
prevent bubbles and air pockets. The 
picture at the right shows two me- 
chanics unrolling a section of Lino- 
wall into place. As the material is 
unrolled, both men smooth it with 
their hands to force out all air from 
between the covering and the wall. 




220 



stallation procedures. The main difference lies in the 
method of unrolling the covering onto the wall. In 
installations covering an entire wall, the material is 
unrolled from ceiling to floor, while in wainscot 
height installations it is unrolled along the wall with 
one edge butted against the baseboard. 

The first step in installation is to cut the wall cov- 
ering into convenient size pieces for easy handling. 
Then the wall area to be covered by the first piece 
should be covered with adhesive, and the section of 
wall covering unrolled onto the wall in its proper po- 
sition. During this latter operation, the material should 




In installing wall covering to wainscot height, the area to be covered by 
the first piece of material is spread with adhesive from the baseboard to 
a line marked on the wall at the determined wainscot height. 



be smoothed into place with the hands, working from 
the center toward the edges to press out air bubbles 
between the adhesive and the wall covering. Excess 
paste and smudges should be wiped off with a damp 
cloth as soon as the material is in place. This wiping 
serves the double purpose of removing the excess 
paste and forcing the wall covering more firmly into 
the paste, thus giving an improved bond. 

The second piece should be installed so that the 
first piece overlaps it slightly to aid in cutting the 




When wall covering is being installed to wainscot height, it is rolled 
onto the wall in its proper position and smoothed with the hands to 
press out bubbles and air pockets and provide a firm bond. 




Seams in tile patterns are made using previously cut mortar edge as a 
guide, above left. In marbleized material, right, seams are cut through 
both pieces at center of overlapped adjoining sections of wall covering. 



seam. For cutting seams in tile patterns, the first sec- 
tion should end with a complete tile and the adjoin- 
ing mortar line. This edge is used to guide the knife 
during the cutting of the under section. Seams in 
marbleized patterns are cut by lapping one inch of the 
first piece over the second piece and cutting through 
both pieces at the center of the overlap. Additional 
sections are installed in a similar manner. 

When Linowall or Quaker Wall Covering is in- 
stalled to wainscot height, the top edge can be fin- 
ished in several different ways. One of the best meth- 
ods is to apply linoleum cap strip which can be pasted 




The final step in installing wall covering to wainscot height is to apply 
linoleum cap strip, wood molding, or other finishing treatment. Man 
above is installing linoleum cap strip above the wall covering. 



in place above the wall covering. Other finishing 
treatments which can be used satisfactorily include 
painted wood molding and light metal cap strip. 

If considerable fitting of the wall covering is re- 
quired around doors, windows, or built-in cabinets, the 
installation should be made by a trained mechanic. 
However, in less complicated jobs, Quaker Wall Cov- 
ering can be installed by a home handyman. 



221 



SHIPPING WEIGHTS OF ARMSTRONG FLOORS 



Width 

Gauge and thickness in inches Yards 

Plain 

Heavy (%") (.125") 2 

Standard (.090") 2* 

Jaspe 

Heavy (%") (.125") 2 

Standard (.090") 2* 

Marbelle 

Heavy (%") (.125") 2 

Standard (.090") 2* 

Light (.070") 2* 

Embossed Inlaid 

Heavy (%") (.125") 2 

Standard (.090") 2* 

Straight Line Inlaid 

Heavy (%") (.125") 2 

Standard (.090") 2* 

Light (.070") 2* 

Accoflor 

(.070") 2 

(.070") 1 



Average Average 

shipping shipping 

wt. per wt. per roll 

sq. yd. of 30 

in lbs. lin. yds. 



9,3 
6.4 



9.2 
6.0 



9.5 

fi.O 

4.2 



8.2 
5.9 



9.7 
5.8 
4.4 



3.5 
3.5 



558 
384 



552 
360 



570 
360 
252 



492 
354 



582 
348 
264 



210 
105 



Width 

Gauge and thickness in inches Yards 



Quaker Floor Covering 



Quaker Passage Covering 



Standard Floor Covering 



Standard Passage Covering 



Rug Border 



Rubber Runner 

(50 lineal yards to roll). 



2* 
3* 
I 



2/3 
1* 



2/3 



2/3 

1* 

2* 



Average Average 
shipping shipping 
wt. per wt. per roll 



sq. yd. 
in lbs. 



3.4 

3.4 
4.0 



3.7 
3.7 



2.9 
2.9 
3.4 



3.1 
3.1 



2.6 
2.6 
2.6 



7.5 



of 30 
lin. yds. 



204 
306 
479 



62 
111 



174 
261 
412 



68 
92 



104tt 
156ft 
J 56 



375 



* Wrapped in heavy paper for shipment, not crated, 
i t Weight on the basis of 60-lineal-yard roll. 



SHIPPING WEIGHTS OF ARMSTRONG'S RUGS 

Packed in Cartons, Not Crated — Weight in Pounds 



Quaker Standard 

3' x 9' 12 10 

3' xl2' 15 13 

6' x 9' 25 21 

6' xl2' 31 27 

7%'x 9' 31 24 



Quaker Standard 



9'x 9' 37 32 

9'x 10%' 41 35 

9'x 12' 46 40 

9'x 15' 57 48 

12'xl2' 61 52 

12'xl5' 75 65 



SHIPPING WEIGHTS OF ARMSTRONG'S WALL COVERINGS 



Gauges and thickness in inches 
.050" 



Linowall 

Average 
shipping wt. 
per sq. yd. 
in lbs. 

Roll— 1 yard wide** 

(roll of 30 square yards) 3.0 

Roll— 2 yards wide** 

(roll of 60 square yards) 3.0 



Average 
shipping wt. 
per roll 

90 
180 



Quaker Wall Covering 

Average 
shipping wt. 
per sq. yd. 
in lbs. 



Roll— 54 inches wide** 

(roll of 100 lineal feet) 72 

** Wrapped in heavy paper for shipment— not crated 



Average 
shipping wt. 
per roll of 
100 lin. ft. 

72 



Note-Crated weights are average only, but accurate enough for estimating freight. There may be slight variations in 
the weight of crated rolls, due to variations such as differences in yardage of rolls and in weight of crating lumber. 



SHIPPING WEIGHTS OF ARMSTRONG'S SUNDRIES 

Asphalt Top-Set Cove Base 

All pieces 36 inches long 



4 high 

No. S-56 Straight pieces, 12 to pkg 18 



Weight per 
package in lbs. 

6" high 
25 



Armstrong s Lining Felt 

50 lineal-yard roll (36" wide) 



Weight per 
package in lbs. 



.minimum 51 



222 



ARMSTRONG'S TOOLS AND ACCESSORIES 



Weight per 

Linoleum Package in Lbs. 

No. S-81 Universal scriber (1 in a carton) 3.5 

No. S-83 Recess scribing tool (1 in a carton) 25 

No. S-86 Long straightedge— 3" x 75" (1 in a carton). 
No. S-87 Short straightedge-3" xS7W (1 in a carton) 
No. S-92 Linoleum knives-regular (12 in a carton). . 

Linoleum knives— small (12 in a carton). . . . 
Notched blade knife (1 in a carton) 



S-99 
S-93 



Linowall 

No. S-9 
carton) 

No. S-10 
No. S-ll 
No. S-15 



Seam roller and fillet forming tool (1 in a 

Inside corner forming tool (1 in a carton). . 

Linowall scriber (1 in a carton) 

%" Radius Linowall fillet strip (50 lineal feet 



8.0 

4.0 
2.0 
1.5 

.3 



No 

No. 

No. S-891 Notched steel trowel (1 in a carton) 1.5 

No. S-901 Notched steel paste spreader (1 in a carton) .7 



.75 
1.0 
.75 



in a carton) 2.0 

No. S-16 Beveled cap strip, beveled two sides, IV2" 
wide, Vs" gauge (30 lineal feet per package) 3.5 



Tile 

No. 
No. 
No. 



Weight 
Package i 



S-76 Asphalt tile cutter (1 in a box) 

S-78 Pin vise (1 in a carton) 

S-79 Asphalt tile punch (1 in a package). 



Furniture Rests and Cups 



No. 


NT10 


(12 


sets 


in 


a 


carton) 


No. 


NT20 


(12 


sets 


in 


a 


carton) 


No. 


NT35 


(12 


sets 


in 


a 


carton) 


No. 


NT50 


(12 


sets 


in 


a 


carton) 


No. 


CT100 


(12 


sets 


in 


a 


carton) 


No. 


CT200 


(12 


sets 


in 


a 


carton) 


No. 


CT350 


(12 


sets 


in 


a 


carton) 


No. 


CT500 


(12 


sets 


in 


a 


carton) 


No. 


NDC6 


(12 


sets 


in 


a 


carton) 


No. 


NDC7 


(12 


sets 


in 


a 


carton) 


No. 


NDC125 


(12 


sets 


in 


a 


carton) 


No. 


NDC225 


(12 


sets 


in 


a 


carton) 


No. 


NDC325 


(12 


sets 


in 


a 


carton) 



per 
n Lbs. 

58.0 
.13 
.5 



3.5 

4.5 

5.5 

7.0 

3.5 

4.5 

6.5 

7.5 

3.25 

4.5 

4.5 

5.5 

9.5 



Miscellaneous 

No. S-60 Linogloss wax applicator 9 



No. S-61 



(12 in a carton) 12.0 
Linogloss wax applicator 6" (12 in a carton) 9.0 



SHIPPING WEIGHTS OF ARMSTRONG'S ADHESIVES, PRIMER, 
AND MAINTENANCE ITEMS 



ITEM 


Pints 
24 to 
Ctn. 


Ots. 
12 to 
Ctn. 


V 2 Gal. 
6 to 
Ctn. 


1 Gal. 
1 to 
Ctn. 


1 Gal. 
4 to 
Ctn. 


3y 2 

Gal. 


5 

Gal. 


15 
Gal. 


30 
Gal. 


55 
Gal. 


Asst'd. 
Carton 
8 Pts. 
6 Qts. 










8 
12 
12 


32 
44 


28 
42 
36 


42 
58 
50 




250 
325 


605 




No. S-140 Floor and Wall Size 

No. S-160 Emulsion 




45 




14 
8 
10 


56 
32 
35 


50 
34 


70 
38 
47 




402 
275 


550 




No. S-170 Flormastic 

No. S-245 Top-Set Cove Base Cement. 
No. S-280 Accoflor Cement 




43 




10 
13 
10 


39 
53 
35 


42 
46 


48 
63 
47 




275 
275 


513 




No. S-290 Waterproof Cement 


41 

34 
35 


43 
32 
32 


30 


13 
10 
10 


53 
37 
38 




63 
47 
48 


148 
148 


280 
280 


505 
505 


28 
28 



CODE WORDS FOR QUESTIONS, ANSWERS, 



Questions 

How soon can you ship? Xaban 

How many rolls can you furnish? Xabbo 

Can you supply if wanted? Xabcp 

Can you furnish and at what price?. . . . Xabdq 

Answers 

Can ship immediately Xaber 

Have shipped by freight on Xabfs 

Have shipped by express on Xabgt 

Cannot ship at present but expect to be 

able about Xabhu 



Miscellaneous 

Ship by truck Xabiv 

Wire if you can supply or not Xabjw 

Write if you can supply or not Xabkx 

If you cannot supply at once wire fully . Xably 
If you cannot supply at once write fully Xabmz 
Send rolls nearest to quantity ordered. .Xabna 

Start tracer for shipment of Xabob 

Ship by express as soon as possible .... Xabpc 

Ship by freight as soon as possible Xabqd 

Record order and wire earliest shipment . Xabre 

Add to order being shipped Xabsf 

Advise when order is shipped Xabtg 

Include Car now moving following 

patterns Xabuh 

Additional order car in mail must 

be included Xabvi 

For use on one job ship closest to and 

no less than the following yardage . . . Xabwj 

Include near not less than Xabxk 

Wire probable date of shipment Xabyl 

Mail probable date of shipment Xabzm 

Wire if car has been shipped Xacbt 



Sizes and Widths 

24" Wide Yabak 

1 Yard Wide Yabcm 

2 Yards Wide Yabdn 

3 Yards Wide Yabeo 

4 Yards Wide Yabfp 

3'x9' Yabgq 

3'xl2' Yabhr 

6'x9' Yabis 

6' x 12' Yabjt 

7 1 /.' x 9' Yabku 

9' x 9' Yablv 

9' x lOW" Yabmw 

9'xl2' Yabnx 

9'xl5' Yaboy 

12'xl2' Yabpz 

12'xl5' Yabqa 

Sundries 

Cement, Linowall, No. S-127, 1-gal. 

can, 1 per carton Zabel 

Cement, Linowall, No. S-127, 3y 2 -gal. 

can Zabfm 

Cement, Linowall, No. S-127, 5-gal. 

can Zabgn 

Cement, Waterproof, No. S-290, 1-pint 

can, 24 per carton Zbala 

Cement, Waterproof, No. S-290, 1 -quart 

can, 12 per carton Zbamb 

Cement, Waterproof, No. S-290, 1-gal. 

can, 1 per carton Zbanc 

Cement, Waterproof, No. S-290, 1-gal. 

can, 4 per carton Zbadd 

Cement, Waterproof, No. S-290, 5-gal. 

can Zbape 

Cleaner, Liquid, assorted carton (8 pts. 

and 6 qts.) Zabmt 



AND SUNDRIES 

Cleaner, Liquid, 1-pt. cans, 24 per 

carton j Zabnu 

Cleaner, Liquid, 1-qt. cans, 12 per 

carton Zabov 

Cleaner, Liquid, 1-gal. cans, 1 per 

carton Zabpw 

Cleaner, Liquid, 1-gal. cans, 4 per 

carton Zabqx 

Cleaner, Liquid, 5-gal can Zabry 

Cleaner, Liquid, 1 5-gal. drum Zabsz 

Cleaner, Liquid, 30-gal. drum Zabta 

Cleaner, Liquid, 55-gal. drum Zabub 

Felt, Lining, 36" wide Zabvc 

Paste, No. S-128, 1-qt. cans, 12 per 

carton Zaaua 

Paste, No. S-128, 1-gal. can, 1 per 

carton Zacxi 

Paste, No. S-128, 1-gal. cans, 4 per 

carton Zacyj 

Paste, No. S-128, 3V 2 -gal. can Zaczk 

Paste, No. S-128, 5-gal. can Zadah 

Paste, No. S-128, 30-gal. drum Zaave 

Wax, Linogloss, assorted carton (8 pts. 

and 6 qts.) Zaccn 

Wax, Linogloss, 1-pt. cans, 24 per 

carton Zacdo 

Wax, Linogloss, 1-qt. cans, 12 per 

carton Zacep 

Wax, Linogloss, %-gal. cans, 6 per 

carton Zacf q 

Wax, Linogloss, 1-gal. can, 1 per 

carton Zacgr 

Wax, Linogloss, 1-gal. cans, 4 per 

carton Zachs 

Wax, Linogloss, 5-gal. can, 1 per 

carton Zacit 

Wax, Linogloss, 15-gal. drum Zacju 

Wax, Linogloss, 30-gal. drum Zaclw 

Wax, Linogloss, 55-gal. drum Zacmx 



223 



THE ARMSTRONG LINE 



In addition to floor materials, the Armstrong Cork Company manufactures a wide range of other 
products. Below is a partial list of the products sold by the various divisions of the Company: 



FLOOR DIVISION PRODUCTS 

Armstrong's Linoleum: Plain, Jaspe, Mar- 
belle®, Embossed Inlaid, Straight Line 
Inlaid, Desk Top 

Quaker Rugs and Floor Covering 

Quaker Wall Covering 

Standard Rugs and Floor Covering 

Accoflor® 

Rubber Runner 

Armstrong's Asphalt Tile: Standard, 
Greaseproof, Industrial, Conductive, 
and Greaseproof Conductive 

Asphalt Tile Insets 
Reinforced Rubber Tile 
Linotile® 
Cork Tile 
Beveled Cork Tile 
Lining Felt 

Linoleum Paste and Cement 
Linogloss® Wax 
Liquid Cleaner 
Linowall®— Wall Covering 
Linowall Adhesives 

Linoleum and Linowall and Resilient Tile 

Laying Tools and Accessories 
Furniture Rests 
Resilient Tile Adhesives 
Top-Set Cove Base 
Cork Tile Cove and Base 
Rubber Cove Base 
Flormastic (for floor fill) 



BUILDING MATERIALS DIVISION 
PRODUCTS 

Standard Corkboard 

Super-Service Corkboard 

Mastic Finish Corkboard 

Cork Covering and Fitting Covers 

Regranulated Cork 

Mineral Wool Board Insulation 

Regranulated Mineral Wool 

Foamglas* Insulation 

Equipment Insulation-LK® Corkboard, 

Fiberglas**, Temlok® 
DI Corkboard 

Locker Plants-Polar Wheel, Polar Chest, 
and Walk-In 

Keasbey & Mattison Heat Insulation Ma- 
terials 

Waterproof Cements, Paints, Asphalt Emul- 
sion Finishes 

Insulating Fire Brick, A-16, A-20, A-23, 
A-25, A-26, and A-28 

Refractory Cements and Facings 

Diatomaceous Earth Products 

Ingot Mold Insulation 

Plastic Cements 

Clay Type Asphalt Emulsion Products 
Sub-zero Sealer 
Liquid Asphalts 

White Cold Storage Sealer-Enamel 

Arrestone® 

Corkoustic® 

Cushiontone® 

Travertonet 

Acoustic Cement 

Temlok Insulation Board 

Temlok Sheathing 

Temlok Lath 

Temlok Interior Finish-Boards, Panels, 
and Planks 



Fiberboard Cement 

Temlok Roof Insulation 

Temwood, Tempered Temwood, Blocked 

Tempered Temwood 
Panel Board Cement 
Mono wall® 

Insulating Wool-Batt and Roll Blankets, 

Pouring Wool, and Blowing Wool 
Veos Wall Tile (Porcelain on Steel) 
Veos Foundation Board 
Veos Adhesive 
Veos Grout 

CORKWOOD DIVISION PRODUCTS 

Corkwood and Rustic Cork Bark 
Grinding Cork and Milling Cork 

GLASS AND CLOSURE DIVISION 
PRODUCTS 

Glass Containers 

Drug and Cosmetic Ware 
Chemical, Household, and Industrial Sup- 
plies 

Wine and Liquor Bottles 
Food Containers 

Beer and Carbonated Beverage Ware 
General Purpose Bottles 

Drug Sundries 

Druggists' Glass and Rubber Sundries 
Hospital Supplies 

Closures 

Crowns: Plain and Decorated 
Artmold Caps and Jar Covers 
Metal Caps and Jar Covers 
Applicator Caps and Corks 
Cel-O-Sealtt caps and bands 
Tapered Corks 
Embossed-Top Corks 
Shell Corks 

Wine and Champagne Corks 
Tap Corks 

Shoe Daubers 

Cork Discs and Liners 

Ribbon Cork 

Bungs 

Orifice Reducers 

INDUSTRIAL DIVISION PRODUCTS 

Industrial Products 

Natural Cork Products: Balls, Floats, 
Churn Strips, Polishing Wheels, Pen- 
holder Tips, Blocks and Sheets, Closures, 
Washers and Discs, Ground Cork 

Cork Composition Products: Gaskets, Balls, 
Rings, Washers, Discs, Strips, Ribbon, 
Polishing Wheels, Blocks and Sheets, 
Carboy Cushions, Bulletin Board, Print- 
ing Press and Molders' Blankets 

Armstrong-Victor Cork Gaskets and Cork 
Sheets for automotive usage 

Accopac (Fabric-Reinforced Gasket Ma- 
terial): Rolls, Sheets, and Die-Cut Shapes 

Cork-and-Synthetic-Rubber Sheets, Gaskets, 
Rings, Washers, Discs, Strips, Ribbon, 
and Molded Parts 



Synthetic Rubber Gaskets, Packings, Seals, 
and Mechanical Specialties 

Fiber Sheet Packing Materials: Roll Goods, 
Sheets, Gaskets, Washers, Discs, and 
other industrial applications 

Rag Felt Paper Products for Vibration 
Damping, Sheathing, Gasketing, Pack- 
ing, and many special uses 

Resilient Surfacing Materials: Regular Li- 
noleum, Acolont Flooring, Desk-top Li- 
noleum, Linowall, Linotile (Oil-Bonded), 
Cork Tile, Asphalt Tile, Automat®, 
Armoflor®, Traffex, Airoflor®, Monowall, 
and Cork Subflooring. For (a) desk, 
counter, and table tops and similar ap- 
plications on other equipment; (b) floor- 
ing for busses, street and railway cars, 
airplanes, boats, elevators, and trailers 

Cements, Pastes, and Adhesives 

Glass Insulators for telephone, telegraph, 
and power lines 



Textile Mill Supplies 

Textile Cots: Extra Cushion Seamless Cork 
Cots, Helically Wrapped Cork Cots, 
Accotex® Cots (Synthetic Rubber and 
Cork-and-Synthetie-Kubber) 

Accotex Long Draft Aprons (Synthetic 
Rubber) 

Worsted Roll Coverings (Cork and Acco- 
tex) 

Throwster Roll Coverings 

Loom Supplies: Take-Up Roll Coverings 
(Plain Cork, Gridded Cork, Cork-and- 
Synthetic-Rubber), Temple Rolls— Plain 
and Threaded (Cork, Synthetic Rub- 
ber), Brake Band Strips, Friction Let- 
Off Strips, Clutch Facings, Cork Inserts, 
Bumpers 

Roll Shop Equipment: Cot Assembling 
Machines, Cot Buffing Machine, Roll 
Testing Gauge 

Roll Varnishes and Adhesives 

Cork Cones for Winders 

Warper Drum Coverings 

Friction Drive Wheels 

Twister Roll Coverings 

Winder Spindle Head Coverings 



Shoe Products 

Box Toe Materials: Cork, Cork-and-Rub- 

ber, Thermoplastic Felt 
Shoe Bottom Fillers: Cold Process Cork 

Filler, Hot Process Stainless Fillers 
Lame Lifts 
Ground Cork 

Cork-and-Rubber Products: Plain Cushion 
Cork, Gridded Cushion Cork (midsoling 
materials). Metatarsal Pads, Miscellan- 
eous Specialties 

Linosole and Korxole® 

Platform and Midsoling Materials 

Flexicork® 

Cork Counters 

Cork Composition Products: Sheets, Strips, 
Metatarsal Pads, Heel Pads, Miscellan- 
eous Specialties 

Accessory Shoe Equipment: Bottom Filler 
Heaters, Box Toe Heaters 

Sundry Shoe Findings: Half Insoles, Heel 
Pads, Filler Pieces 

tTrade-mark registration pending. 

*® Pittsburgh Corning Corp. 
**® Owens-Corning Fiberglas Corp. 
tt® E- I- Du Pont de Nemours & Co., Inc. 



DISTRICT OFFICES- 
atlanta, GA 727 W. Peachtree Street, N.E. 

BOSTON 16, MASS 131 Clarendon Street 

BUFFALO 2, N. Y 822 Genesee Building 

CHICAGO 54, ILL 13th Floor, Merchandise Mart 

CINCINNATI 2, OHIO 138 E. Court Street 

CLEVELAND 15, OHIO, 209-17 Hanna Building Annex 

Prospect Ave. and E. 14th Street 

DALLAS 1, TEXAS 701 Burt Building 

DENVER 2, COLO 511-14 Interstate Trust Building 

DETROIT 26, MICH 321 Lafayette Ave., West 

KANSAS CITY 6, MO Twenty West Ninth Street Building 

In Canada: Armstrong Cork Canada Limited, 



-FLOOR DIVISION 

LOS ANGELES 15, CALIF. 719 Bendix Building, 1206 Maple Ave. 

MINNEAPOLIS 2, MINN 515 Plymouth Building 

NEW ORLEANS 13, LA 928-30 Tchoupitoulas Street 

NEW YORK 16, NEW YORK 295 Fifth Avenue 

PHILADELPHIA 6, PA., Public Ledger Building 

Sixth & Chestnut Sts. 

PITTSBURGH 22, PA 24th St. and Allegheny River 

SAN FRANCISCO 3, CALIF., Western Merchandise Mart 

1355 Market Street 

SEATTLE 1, WASH 803 Terminal Sales Building 

ST. LOUIS 3, MO., Union Electric Company Building 

1205 Olive Street 

6911 Decarie Boulevard, Montreal, Quebec. 



224 



WHOLESALERS AND WAREHOUSING POINTS 



ALABAMA 

BIRMINGHAM 

Birmingham Electric Battery Company 
MOBILE. .Paterson Hdwc. & Supply Co., Inc. 
MONTGOMERY 

Birmingham Electric Battery Company 

ARKANSAS 

FORT SMITH 

Gunn Distributing Company, Inc. 
LITTLE ROCK 

Gunn Distributing Company, Inc. 

CALIFORNIA 

FRESNO William Volker & Co. 

LOS ANGELES 

Walton N. Moore Dry Goods Co., Inc. 

LOS ANGELES William Volker & Co. 

SAN FRANCISCO 

Walton N. Moore Dry Goods Co., Inc. 
SAN FRANCISCO William Volker & Co. 

COLORADO 

DENVER William Volker & Co. 

GRAND JUNCTION . . . William Volker & Co. 

PUEBLO William Volker & Co. 

CONNECTICUT 

HARTFORD Empire Carpet Corporation 

DELAWARE 

WILMINGTON Landis & Co., Inc. 

FLORIDA 

JACKSONVILLE Cain & Bultman, Inc. 

MIAMI Cain & Bultman, Inc. 

TAMPA Cain & Bultman, Inc. 

GEORGIA 

ALBANY. . . .Columbia Naval Stores Company 

ATLANTA J. J. Haines & Co., Inc. 

AUGUSTA William M. Bird & Co., Inc. 

MACON .... Columbia Naval Stores Company 
SAVANNAH .Columbia Naval Stores Company 

IDAHO 

BOISE William Volker & Co. 

POCATELLO William Volker & Co. 

ILLINOIS 

CHICAGO Carson Pirie Scott & Co. 

CHICAGO Glabman Bros., Inc. 

CHICAGO Strauss-Rose Carpet Corp. 

PEORIA .... Isaac Walker Hardware Company 

INDIANA 

EVANSVILLE Kreyling & Company 

FORT WAYNE Carson Pirie Scott & Co. 

FORT WAYNE Ohio Plate Glass Co. 

INDIANAPOLIS ...Carson Pirie Scott & Co. 
INDIANAPOLIS ...Griffith Distributing Corp. 

LOGANSPORT Joseph Taylor & Sons 

RICHMOND Adam H. Bartel Company 

VINCENNES Saiter-Morgan Co., Inc. 

IOWA 

BURLINGTON .... Burlington Paper Company 

CEDAR RAPIDS Welch-Cook-Beals Co. 

DAVENPORT . Midwest-Timmermann Company 

DES MOINES Luthe Hardware Co. 

SIOUX CITY Hansen Glass & Paint Co. 

KANSAS 

WICHITA William Volker & Co. 

KENTUCKY 

LEXINGTON. . Ades-Lexington Dry Goods Co. 
LOUISVILLE The Otis Hidden Company 

LOUISIANA 

NEW ORLEANS 

George H. Lehleitner & Co., Inc. 
SHREVEPORT William Volker & Co. 



MAINE 

BANGOR R. B. Dunning & Co. 

PORTLAND Empire Carpet Corporation 

MARYLAND 

BALTIMORE The Fulton Company 

BALTIMORE J. J. Haines & Co., Inc. 

CUMBERLAND Felix Half & Brother, Inc. 

MASSACHUSETTS 

BOSTON Empire Carpet Corporation 

BOSTON Joseph M. O'Callaghan Co. 

BOSTON Prescott and Company 

SPRINGFIELD ...Empire Carpet Corporation 

MICHIGAN 

DETROIT Burnham, Stoepel & Co. 

DETROIT Radio Distributing Company 

GRAND RAPIDS Yeakey-Scripps 

PETOSKEY Bremmeyr-Bain Co. 

SAGINAW Burnham, Stoepel & Co. 

MINNESOTA 

DULUTH Kelley-How-Thomson Co. 

MINNEAPOLIS . Lasher Carpet & Linoleum Co. 
ST. PAUL Farwell, Ozmun, Kirk & Co. 

MISSISSIPPI 

JACKSON Cabell Electric Company 

MISSOURI 

JOPLIN William Volker & Co. 

KANSAS CITY W. C. Tingle Company 

KANSAS CITY William Volker & Co. 

ST. LOUIS The Artophone Corporation 

ST. LOUIS Ely & Walker Dry Goods Co. 

SPRINGFIELD. .Rogers & Baldwin Hdwe. Co. 

MONTANA 

BILLINGS Kelley-How-Thomson Co. 

BUTTE William-Volker & Co. 

GREAT FALLS. . . .The John Leslie Paper Co. 

NEBRASKA 

OMAHA William Volker & Co. 

NEW JERSEY 

PASSAIC Jersey Carpet Corporation 

NEW MEXICO 

ALBUQUERQUE William Volker & Co. 

NEW YORK 

ALBANY 

Albany Linoleum & Carpet Company, Inc. 
BINGHAMTON 

Columbia Distributing Company 

BUFFALO H. D. Taylor Co. 

BUFFALO The Wornock Mills, Inc. 

MIDDLETOWN Roskin Brothers, Inc. 

NEW YORK CITY Crockett and Buss, Inc. 

NEW YORK CITY. Empire Carpet Corporation 
NEW YORK CITY. . .The Wornock Mills, Inc. 

ROCHESTER Columbia Carpet Co., Inc. 

SYRACUSE Rumsey Distributors, Inc. 

UTICA. . .Albany Linoleum & Carpet Co., Inc. 
UTICA Rumsey Distributors, Inc. 

NORTH CAROLINA 

ASHEVILLE Sullivan Hardware Company 

CHARLOTTE Peerless Mattress Co. 

GOLDSBORO J. J. Haines & Co., Inc. 

HIGH POINT Peerless Mattress Co. 

NORTH DAKOTA 

FARGO Fargo Paper Company 

OHIO 

CANTON The Edward R. Hart Co. 

CINCINNATI Carson Pirie Scott & Co. 

CINCINNATI Griffith Distributing Corp. 

CLEVELAND Carson Pirie Scott & Co. 

CLEVELAND. .Robert Levin Carpet Company 

CLEVELAND The Sterling & Welch Co. 

COLUMBUS Carson Pirie Scott & Co. 

MANSFIELD The Hartman-Spreng Co. 

TOLEDO Ohio Plate Glass Co. 

YOUNGSTOWN Arbuthnot-Stephenson Co. 



OKLAHOMA 

OKLAHOMA CITY Dulaney's 

OKLAHOMA CITY ...William Volker & Co. 
TULSA William Volker & Co. 

OREGON 

PORTLAND William Volker & Co. 

PENNSYLVANIA 

ALLENTOWN Columbia Distributing Co. 

ALLENTOWN Royal Wholesale Company 

ALTOONA The H. C. Pmtzman Co., Inc. 

ERIE H. D. Taylor Co. 

HARRISBURG Vernon L. Miller Company 

JOHNSTOWN McClure & McClure, Inc. 

LANCASTER Landis & Co., Inc. 

PHILADELPHIA C. D. Artman, Inc. 

PHILADELPHIA The Fulton Company 

PHILADELPHIA Landis & Co., Inc. 

PHILADELPHIA S. Wolf & Sons 

PITTSBURGH Arbuthnot-Stephenson Co. 

PITTSBURGH The Fulton Company 

PITTSBURGH Felix Half & Brother, Inc. 

READING Columbia Distributing Co. 

SCRANTON Columbia Distributing Co. 

YORK Vernon L. Miller Company 

RHODE ISLAND 

PROVIDENCE . Ballou, Johnson & Nichols Co. 

SOUTH CAROLINA 

CHARLESTON .William M. Bird & Co., Inc. 

COLUMBIA William M. Bird & Co., Inc. 

GREENVILLE . . . Sullivan Hardware Company 

SOUTH DAKOTA 

ABERDEEN Dakota Paper Company 

SIOUX FALLS . . Sioux Falls Paint & Glass Co. 

TENNESSEE 

BRISTOL J. J. Haines & Co., Inc. 

CHATTANOOGA ... J. J. Haines & Co., Inc. 

KNOXVILLE J. J. Haines & Co., Inc. 

MEMPHIS. . . Wm. R. Moore Dry Goods Co. 
NASHVILLE J. L. Perry Company 

TEXAS 

ABILENE William Volker & Co. 

AMARILLO William Volker & Co. 

CORPUS CHRISTI William Volker & Co. 

DALLAS William Volker & Co. 

EL PASO William Volker & Co. 

HOUSTON 

Reader's Wholesale Distributors, Inc. 

HOUSTON William Volker & Co. 

SAN ANTONIO William Volker & Co. 

UTAH 

SALT LAKE CITY William Volker & Co. 

VIRGINIA 

BRISTOL J. J. Haines & Co., Inc. 

NORFOLK J. J. Haines & Co., Inc. 

RICHMOND J. J. Haines & Co., Inc. 

RICHMOND. Richmond Dry Goods Co., Inc. 

ROANOKE J. J. Haines & Co., Inc. 

WINCHESTER W. H. Bosserman & Son 

WASHINGTON 

SEATTLE 

Walton N. Moore Drv Goods Co., Inc 

SEATTLE William Volker & Co. 

SPOKANE William Volker & Co. 

WEST VIRGINIA 

BLUEFIELD Bluefield Supply Co. 

CHARLESTON. . .Guthrie-Morris-Campbell Co. 

CHARLESTON Thomas, Field & Co. 

CLARKSBURG The Koblegard Company 

HUNTINGTON Watts, Ritter & Company 

PARKERSBURG. .Guthrie-Morris-Campbell Co. 
WHEELING . . . Arbuthnot-Stephenson Company 

WISCONSIN 

MILWAUKEE Carson Pirie Scott & Co. 

MILWAUKEE John Pritzlaff Hdwe. Co. 

WYOMING 

CASPER William Volker & Co. 



225 



INDEX 



Page 

\ccoflor 105 

Adhesives 208 'f 9 

Applicator, Linogloss Wax 207 

Armstrong District Offices 224 

Armstrong Line ~" 

Armstrong's ... a name and a nation 5-12 

Borders and Linostrips 15 > 214-215 

Cement, Waterproof 208 

Cleaner, Armstrong's Liquid 207 

Color Gradation, Plain Linoleum 14 

Color Illustrations 

Manufacturing-Armstrong's Floor Plant 

Design Department 117 

Floor Division Factory, aerial view 2 

Paint Mixing 

Processing Felt 1A ° 

Straight Line Inlaid Machine 4 

Room Interiors 
Felt-Base 

Living Room liJ 

Linoleum 

Bakery Shop 

Bathroom 

Cottage ° 

Dentist Office 

Dining Room 

Grocery Store 6 23 49 77 

Kitchens ' q io 

Other Rooms in the Home y > iy 

Linowall 1( j* 7 

Color Planning for Rooms A ~l\l 

Color Schemes, Suggestions for io 

Color Values, Notice 12 

Cove Base, Asphalt Top-Set 

Embossed Inlaid Linoleum 

Heavy (%") Gauge &1-6U 

Standard Gauge «i« 017 

Estimating Table lonlono 

Extra Size Rugs and Floor Coverings 120-20Z 

Felt-Base 

Armstrong's . . . now the first name in felt-base, 

too 115-11J 

Floor Covering 

Quaker 

Standard 189-202 

RU n u r .... 120-145 
Felt, Lining 

S^ST : : : : : : : : '• : '■ '• '• '• -»« 

Floor Covering 

Quaker 189-202 

Standard 189 

Furniture Rests 

Heavy {W) Gauge Linoleum 

Embossed g-W 

Jaspe 25_48 

Marbelle 1C , 1D 

pj a j n 15— lo 

Straight Line Inlaid 79-86 

Installation and Maintenance Sundries 205-212 

Installation Methods 218 ^o 

Introduction, Pattern Book 

19—22 

Jaspe Linoleum *~ 



Page 

Light Gauge Linoleum 

Marbelle 25-48 

Straight Line Inlaid 97-104 

Lining Felt 209 

Linogloss Wax 206 

Linoleum 

Embossed Inlaid 

T 5 20-22 

Marbelle " ! ! ! ! ! ! ! i i • 24^8 

Plain 14-18 

Straight Line Inlaid 78-104 

Linostrips and Borders, (See color scheme suggestions) 214-215 

Linowall 108 - 1U 

Liquid Cleaner 207 

Maintenance of Linoleum and Felt-Base 206-207 

Marbelle Linoleum 25-48 

Notice on Color Values 12 

Passage Covering 

Quaker 175-176 

Standard \\ 

Paste, No. S-128 208 

Pattern Repeats, Table of 216 

Plain Linoleum 15-18 

Quaker Floor Covering 146-174 

Quaker Passage Covering 175-176 

Quaker Rugs U6 ~^ 

Quaker Wall Covering 112-114 

Rests, Furniture 207 

Roll Yardage, Table of 216 

Rubber Runner 106 

Rug Border 204 

RUg Quaker Felt-Base 12 0" 145 

Standard Felt-Base 178-188 

Scriber, Universal 211 

Shipping Weights, Table of 222-223 

Standard Floor Covering 189-202 

Standard Gauge Linoleum 

Embossed Inlaid 61-76 

Jaspe 20-22 

Marbelle 25-48 

Plain 15-18 

Straight Line Inlaid 87-96 

Standard Passage Covering 203-204 

Standard Rugs 178-188 

Straight Line Inlaid Linoleum 

Heavy (Vs") Gauge 79-88 

Light Gauge 97-1 0 4 

Standard Gauge 87-9b 

Sundries, Installation and Maintenance 205-212 

Table for Figuring Linoleum Yardage 216-217 

Tools 210-2J2 

Top-Set Cove Base, Asphalt 211 

Universal Scriber 211 

Wall Covering 

Linowall )?t)\ A 

Quaker Wall Covering 112-114 

Warehousing Points 

Wax, Linogloss 206 

Weights, Shipping 222-223 

Wholesalers 225 

Wide Goods, for patterns and information, see . . . 120-202 

Yardage Tables, Linoleum 216 



226 



Digitized by: 




INTFRNATIONAI 



ASSOCIATION 

FOR 
PRESERVATION 
TECHNOLOGY, 
INTERNATIONAL 
www.apti.org 



BUILDING 
TECHNOLOGY 
HERITAGE 
LIBRARY 

https://archive.org/details/buildingtechnologyheritagelibrary 



From the collection of: 



Mike Jackson, FAIA